Analysis: The key to the expansion of stone enterprise market is service

In order to meet the wishes of consumers, many stone merchants have begun to make innovations, whether it is on the display or on the supporting services, to improve the retail share. Up to now, the stone marketing has changed a lot. The merchants have worked hard in designing and displaying, and they are diligent and considerate in service, so that consumers can get the service of “honorable”. They are learning to dump themselves, start to understand what consumers need, start to study consumption habits and consumer attitudes, and begin to solve setbacks for consumers. They also come to the door to provide services, understand the situation and maintain guidance. The author and the consumer learned: "The service is much better now. I just wanted to come over and look at the product, but I was touched by the truth service of the shopping guide. Sometimes the transaction was successful, and I also handed in several friends in the stone industry. "". They also said: "Sometimes buying a product is to buy a service. If you feel good, you can buy it. The actual demand for the product is not so high. Guan Jian is able to get the enthusiasm and respect of the other party when you buy it. When you use it, someone cares and has a problem. A quick solution is enough." Through the hearts of consumers, we should think that more care and more love, professional services will have a real return. Stone sales are no longer the cold shopping store in the past. It should be rich in stone culture, with real-life display and application effects, professional guidance shopping and sincere service stand, so that the stone industry can develop healthily. Visiting the major stone markets, found that big brand companies are more confrontational about service, courteous to others, and solve the real decoration troubles from the perspective of the guests, but most small brands can not achieve such effects, product quality and display applications are not Then it is satisfying, and the service position can't keep up. The ratio of the two will affect the effect of the transaction. As a highly competitive stone marketing, we have made more efforts in governance and marketing, product quality is guaranteed, service quality is promoted, and market competition is a good advantage. Only paying attention to product quality without paying attention to service, or paying attention to the quality of service products can not keep up. These will hinder the healthy development of the company. Only by making the product quality good, the brand image is established, and the marketing service can keep up with it. The hottest service marketing nowadays is group buying. It is a group buying flow that integrates joy, shopping, eating, swimming and playing. It embodies the consumer's innovative consumption and living habits. At present, a lot of enterprises are implementing, the effect is good, it is recommended that enterprises in the manipulation mode more independent and more benefits is the final winner, the quality is very pivotal, but the stone enterprises in the service power should also cause serious consideration.

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