With the development of society, the home space has become an increasingly important communication and communication place from the initial "chaos" state, and each space is not only a material carrier, but also a symbol of culture; In the development of China's furniture industry for more than 30 years, we have also seen a history of changes in home culture... On the occasion of the spring furniture fair in March 2014, the Mission was fully attacked; the focus of attention was on home culture, Xiaojianda, through a multi-dimensional perspective to interpret the development of Chinese furniture, comprehensively showcase Chinese home culture. [Time]: March 18, 2014 [Guest]: Ye Wenchao, General Manager of Sales of Zhongshan Meiying Furniture Co., Ltd. (Baribat) [Reporter]: Hello, Mr. Ye, thank you for accepting our interview. What kind of new products and new highlights does Baribat exhibit bring to you this year? [Ye Wenchao]: More than 100 models of our entire exhibition are new products. These products are all upgraded in our original series. In particular, the Jazz series has updated many products and then made from the entire package. Some adjustments; so today we are "five new": the first is a new product; the second is a new starting point; because next year is the 20th anniversary, we feel that it is a new starting point; then new packaging, new services, In the end, we also launched a new 360-degree overall home improvement, so we spent a little time on our new product promotion. [Reporter]: This is a bit like our "five-star furniture" feeling. Which aspect of Baribat’s entire marketing strategy will be more focused this year? [Ye Wenchao]: We will still pay attention to some improvement in our existing storefront. Including the packaging of the specialty store, as well as the adjustment of the entire terminal marketing team, at the same time, in terms of promotion, we will increase a lot of promotional activities, and will also carry out some promotional activities in conjunction with online and offline. [Reporter]: I heard that Barry Bart hoped to build a chair museum through his own strength last year, and integrate and collect all kinds of chairs around the world. What stage is this chair museum going to now? [Ye Wenchao]: In fact, we have this idea many years ago. This idea is actually more of a public welfare nature. From some market perspectives, I think this project still needs to be considered more deeply. So we have to re-plan now, I hope that not only an activity from the commercial side, but also a cultural museum to be a chair museum. So we are preparing for it, or we are still preparing for it. [Reporter]: You just mentioned that you hope to be able to do some cultural inheritance; in fact, since last year, many companies and furniture people have mentioned the cultural concept of furniture, and some enterprises have highlighted the promotion and packaging of products. Cultural marketing, how do you look at this kind of cultural marketing now? [Ye Wenchao]: Actually, I think that furniture itself is a way of life. Although everyone's lifestyle and living habits are different, this kind of furniture culture is actually the same. It is a heritage of life style. Maybe you are in the whole family. The influence of this lifestyle gradually formed. I think that furniture should have this cultural connotation, but I think this cultural connotation may be different for everyone. I don't think it needs to be the same. I think it will have something to do with the style of furniture, but it won't be too long. At the same time, I feel that your character and your home style are not necessarily unified, but will be affected by this; you like to be restrained, you like to advertise a little, this will have an impact. But each customer is still different. The customer's first sense is still very important, so the storefront packaging is still relatively important. [Reporter]: This year, we also launched a white paper on Chinese living room culture. We linked with real estate, including associations, by collecting people who have renovation needs within a year, and his needs for the living room, including furniture and style, and then sorting out A report, do you have any suggestions for our activities? [Ye Wenchao]: I think it is very good for us to study this thing, because we also need to understand what the needs of consumers are, in order to design products that are more suitable for them. I think the living room is especially a place for the Chinese, and it is also a place where the family is together. It seems that you are talking about restaurants and restaurants. It is a place for frequent meals. It is more casual in the living room and allows the family to gather together. The place together. I think it is advisable to advocate how to use the living room furniture from the culture above. 〠】: Like interviewing some companies yesterday, they will talk about a topic, that is to say, in the case that the economic situation is not so good, we prefer brighter colors, so the popularity of the whole furniture this year, the color will become brighter. More beautiful, do you agree with this view? [Ye Wenchao]: It is true, but I don't think it is an economic problem. I think the furniture design is the same as the clothing. Now the color will be more beautiful, especially in the spring. The furniture is designed to be more dull. The color may be black and white, but slowly, now The entire furniture market, all kinds of styles, all kinds of furniture can be bought. From this aspect, I think that the urban people's purchase and living standards are improving, the quality is also improving, and now more may need something new. So I think this is a trend. [Reporter]: In addition to some brighter and more vivid colors, what do you think will be popular in 2014? [Ye Wenchao]: I am not good at predicting this, but I think that from our classical things, civilian solid packaging should be a trend. These things will be in the cloakroom. [Reporter]: Thank you, Ye Zong! Flap Wheel,Spindle Flap Wheel,Metal Buffing Wheel,Stainless Steel Buffing Wheel Jiangmen Gude Polishing Equipment Co., Ltd , https://www.kokipolishing.com