China's mold industry faces six "cold reality"

Abstract: In recent years, China's mold enterprises have been affected by the global financial crisis to varying degrees. In the current severe economic situation, mold enterprises should take the initiative to strengthen contact and communication with the upstream product factory, familiar with and understand their needs, and actively strive to obtain the mold task.

Notice on the Role of Industry Websites and Promotion of Industry Information Work In recent years, China's mold enterprises have been affected by the global financial crisis to varying degrees. Luo Baihui, head of the International Mould and Plastic Hardware Industry Suppliers Association, pointed out that China's mold enterprises must face this cold reality, actively face current difficulties, analyze the situation calmly and calmly, formulate strategies, adjust the structure, and undertake business operations, production operations and equipment for the future. Investment, technological innovations, financing loans, etc. are promptly adjusted accordingly and active measures are taken to adapt to the current situation and tide over difficulties.

1. Pay close attention to industry trends, sales situation and policy trends We must pay close attention to the recent state policies. For example, in order to expand domestic demand, improve life, stimulate consumption, drive production, and promote stable and rapid economic growth, the state has invested 15 billion yuan to implement policy subsidies. Promoting “home appliances to the countryside” across the country, in addition to this, the forthcoming “Iron and Steel Rejuvenation Plan” policy will undoubtedly bring good news to home appliances, steel, and automotive industries.

2. Form alliances, professional division of labor, help each other and help each other to overcome difficulty. Under the cold current of the current financial crisis, all mold and mold enterprises should strengthen communication and understanding, eliminate estrangement, and eliminate prejudice, strengthen the internal unity of the industry, and help each other. , to a total of difficulties. On the basis of mutual trust, enterprises gradually build a system of honesty, and on the basis of mutual benefit, strengthen co-operation and gradually form a tactical combination and strategic alliance. Enterprises can undertake business in the name of alliance. According to the company's situation and their own characteristics, they can carry out professional division of labor after consultation. This will not only avoid vicious competition, reduce internal friction, safeguard corporate interests, but also give full play to the respective advantages of the company and do its best to avoid weaknesses. This alliance form is also conducive to the integration of resources, to achieve sharing, to avoid duplication of investment, reduce investment risks and improve equipment utilization. Of course, some companies can also establish "cooperative processing networks" in the form of cooperation. In addition, if there are conditions, the merger will be made on the basis of mutual voluntariness.

3. Strengthen the information construction and realize the modernization management of enterprises Most of the mold enterprises in China are small and medium-sized enterprises. They have grown up from workshop-style or family-owned enterprises. There are still many private enterprises still engaged in workshop-style and extensive management mode. This backward management level and means severely constrain the development of the enterprise, and it is even more difficult to adapt to the current highly competitive mold market. Especially in the current severe economic situation, it must have a rapid reaction mechanism and adaptability, if there is no advanced set of technologies. Information management system is very difficult to achieve. Entrepreneurs must clearly understand that in today's information age, only through the application of informatization and network technology, can enterprises help regulate the management of internal business processes, strengthen the management of suppliers and open up supply channels, and minimize production costs and Purchasing costs, and constantly improve the company's modern management level and operational efficiency, so as to take the initiative in the market, seize the opportunity.

4. Go out of the country, face the emerging international mold market, and open up new business areas.

In the current severe economic situation, mold enterprises should take the initiative to strengthen contact and communication with the upstream product factory, familiar with and understand their needs, and actively strive to obtain the mold task. For some powerful and strong technical companies, mold companies should not only focus on the domestic low-end mold market, but rely on their own advantages, positioning in the high-end mold, with the international famous brand products, so that their competitors are greatly Reduce, at the same time get long-term stable customers and better benefits, but also accelerated the process of localization of imported molds.

In addition to undertaking molds for domestic joint ventures and foreign companies, we also need to broaden our horizons, go abroad, and look for new business opportunities. Companies can use the association to make connections and communicate with the business offices of consulates of various countries to understand their needs for molds and negotiate. You can also go abroad to participate in international famous mould exhibitions (such as Hannover, Frankfurt and other international famous brand exhibitions) through the association to promote and introduce the company's image and strength, and to negotiate on the spot. Some companies are at the exhibition. Get orders from abroad at the meeting.

In addition, companies can also learn about the demand for molds from foreign companies in a timely manner through online information, and sign contracts through contacts and negotiations. This is also an effective way to obtain foreign orders without going abroad.

In addition, due to the financial crisis, some mold companies at home and abroad have closed down and closed down, causing some foreign companies to turn to the Chinese mold market, which already has considerable strength and low price, in order to pursue lower costs. Mold companies are undoubtedly a boon and opportunity.

However, it is not easy for mold companies to enter the international market. To win in a highly competitive market, we must first win with quality. Of course, there are many factors such as price, production cycle, and after-service. In the final analysis, enterprises must constantly improve their core competitiveness in order to gain a firm foothold and remain invincible in the ever-changing economic situation.

5. Emphasis on the cultivation of people and giving full play to the role of talents in the enterprise are affected by the financial crisis. Some companies have been canceled due to the signing of contracts, resulting in insufficient tasks, production cuts and work stoppages. As an entrepreneur, the situation should be analyzed calmly and calmly. Do not face the current temporary difficulties and unilaterally reduce the number of employees in order to save expenses and reduce costs. Instead, we must adopt various positive measures to retain talents, stabilizing people's minds, preserving the strength, preventing the loss of talents, and maintaining a sound economy and waiting for the economy. Warmer. In addition, enterprises should also pay close attention to this idle time of production, training employees, improving their internal skills, and improving the quality of their employees so that they can fight again.

Every eye-catching entrepreneur clearly understands that a company's prosperity and sustainable development are inseparable from high-quality talents. In the final analysis, market competition is talent competition. How to attract talents, retain talents, use talents, and cultivate talents is what our entrepreneurs are concerned about. Never lose talents easily in this financial crisis. Instead, we should actively develop animal talents and reserve talents for the future improvement of the economic situation and production development.

6, to help SMEs to solve the problem of ** difficult Because of the current severe economic situation, the general lack of business volume of some small and medium-sized enterprises, reduced advances, increase in accounts receivable, capital back to the difficulties, the issue of funding shortages are more and more obvious. To the company's normal production. The association is also helping small and medium-sized enterprises solve the problem of **, and has obtained cooperation and support from the government and the bank.

In addition, enterprises should broaden their horizons, take the initiative, face new emerging international markets, explore new business areas, find business opportunities in the crisis, minimize the losses caused by this financial crisis, and adopt a positive attitude to welcome the economic recovery. .