Looking for independent original furniture Independent films and original music, although often simply labeled as niche, cold, literary, and even esoteric, not flamboyant, are full and full of independence. Do not follow the trend, obsessed with looking for the true self, good at thinking, and insist on thinking, this is the essence of independence, originality. In the Internet era, more potential for furniture design has been spurred, and the infinite possibilities of e-commerce platforms have spawned a number of independent original furniture brands. The cottage is a legacy of the past 30 years of rapid economic development. If international friends and domestic consumers are asked to evaluate "Chinese furniture", I am afraid that it is not the Ming and Qing furniture of the ancient times hundreds of years ago, that is, the common cottage goods of the next division. The lack of design that can represent the present China makes the rise of original furniture an inevitable and necessary. With the rapid development of China's economy, the public's demand for spiritual food is becoming more and more urgent, and the original furniture has ushered in the golden age of development. Economic development, social maturity, original furniture ushered in the golden age In recent years, the furniture design of “Chinese style†has been booming over major exhibitions and Internet platforms, bringing a new trend to the Chinese furniture design industry. They share a common value proposition: insisting on originality, hobby, and the traditional application of traditional Chinese elements, expressed in a form full of modern (modern decoration effect), but often makes people intuitively feel the traditional human atmosphere Come. Unconsciously, it seems that an emerging trend has emerged. Wen Hao, dean of the Furniture Research Institute of Guangzhou Academy of Fine Arts, believes that the arrival of this design new wind has certain inevitability. The 30 years of reform and opening up have brought about the comprehensive development of the economy, and the society has continued to mature. When it has accumulated to a certain extent, people's spiritual and cultural needs are becoming more and more urgent. The quality of life has improved, and the demand for furniture products that come into contact with people every day will naturally increase. In addition to meeting the basic functions of furniture, the greater mission is to make the user feel comfortable and relaxed, and bring spiritual and cultural identity, which is a higher embodiment of the quality of life. However, in the past 30 years, the furniture design of “Chongyang†and the cottage products that pursued the interests have flooded the market. Today, it is no longer able to meet the needs of Chinese consumers. All of this brings opportunities for the germination and development of original design, and the original furniture will therefore usher in the golden age of development. Not Western, not classical, it should be the furniture of the Chinese today. In the emerging original furniture design, it is not difficult to see that "Chinese Humanities" has formed a mainstream value orientation. For the improvement of furniture in the Ming and Qing Dynasties, the use of traditional craftsmanship, and the persistence of the traditional Chinese craftsmanship, the tradition is not limited to the past. It seems that designers have a common tendency. This is a reflection of the past 30 years of furniture design, but also the beginning of the face of Chinese design. “Original design should be contemporary.†Wen Hao said in an interview with the New Express reporter that European (European decoration renderings) furniture was very popular in China. The complex shape and the court design that is full of ostentation catered to the consumers at that time. Psychological needs. But to delve into its roots, the blind worship of Europe is partly due to psychological unconfidence, and gorgeous furniture has become a tool to prove its success. So that there is always a distance and imbalance between people and furniture. With the improvement of national quality and national self-confidence, the public needs furniture that is more representative of itself and represents oriental culture. Will rehearsing Ming and Qing furniture meet this demand? Wen Hao does not agree. He said that traditional furniture has not only been praised for centuries for its aesthetic appearance, but more cultural deposits behind it. However, the lifestyles of different eras are quite different. The design should interpret the wisdom of traditional furniture instead of copying the classical (classical decoration renderings) style. The function, comfort and design of the furniture should also change with the needs of the contemporary. Original design requires original content, and the cottage will naturally die. The power of original design is in the ascendant. In the current Chinese market, it is foreseeable that it will face the test of cottage products. Will this become a vicious force to stifle original design? Wen Hao believes that in the face of the cottage, the big level should be legal and industry self-discipline. And other aspects are regulated. However, with the development of society, it cannot be said that the cottage will disappear, but it will gradually become less. Wen Hao said that the quality of the people is constantly improving, people have higher requirements for the quality of life, and people with value orientation in society will also increase. People with value orientation will do things with valuable judgment. They are more willing to pay for original designs and brands with cultural heritage, and the foothold of the cottage products will shrink. In the Internet era, information is fully open, and the cottage will not only face legal sanctions, but also face the trial of public opinion. In other words, the cost of doing a cottage design is more expensive, and it is likely to be worth the candle. Enterprises and their efforts to use the cottage, it is better to use in product innovation, brand building, this is the way to sustainable development. "Why is there so many companies closing down recently? This is the result of the ills of the cottage. Mutual plagiarism is a negative cycle. The first thing that falls down is necessarily a company with no original resources and no cultural connotation," he said.
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