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Luo Baihui, chief analyst, said that hardware tools are a general term for various metal devices made of metal, such as iron, steel, and aluminum, which have been subjected to physical processing such as forging, rolling, and cutting. Hardware tools are divided according to the purpose of the products, which can be divided into tool hardware, construction hardware, daily hardware, lock abrasives, kitchen hardware, home hardware and hardware parts. With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry has become increasingly fierce. Whether you want to gain a foothold in any area of ​​the hardware industry, you must fully understand the development of the market.
First of all, we should realize that China's hardware products have certain advantages. At present, the output of many hardware products in China ranks first in the world. Among them, lighters, zippers, vacuum flasks, etc. all occupy a very large share in the global market, and the influence on the world hardware industry is growing. At present, there are Chinese hardware products in more than 220 countries and regions around the world, and the status of China's major hardware production countries has been established.
But at the same time, the hardware industry also has certain disadvantages. First of all, the industry leader is not strong. The leading enterprises in the hardware and tool industry are not obvious in the domestic and international market technology and overall competitiveness of the industry; second, the technological innovation capability is weak, and the hardware and tool industry is only one of Hangzhou and Jiande municipal-level technology (R&D) centers. 3; Third, the market structure is too single. The main business of hardware tools comes from foreign trade orders, and the dependence on exports is too high. Under the influence of the economic crisis caused by the international financial crisis, the export markets of these enterprises have shrunk sharply, which poses a serious threat to the survival and development. Fourth, brand building is relatively lagging behind. Most of the hardware tools rely on OEM production, lack of visibility and core competitiveness. Fifth, the lack of public platform services. Although there is the Jiande Hardware Tools Industry Association established in May 2009, the industry self-discipline is still difficult, and the central role played by industry associations remains difficult.
In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and doing good sales is also a top priority. China has become the world's leading supplier of hardware tools. Enterprises must seize the new development situation, increase scientific and technological innovation, actively carry out product certification, accelerate the technological transformation of enterprises, improve supporting measures, actively create conditions, absorb foreign capital, and promote the reorganization of corporate assets. Only in this way can the company stand in the new situation. invincible position. Luo Baihui believes that the development of the hardware industry, the development of the decorative hardware industry has entered a mature stage, the brand competition in the decorative hardware industry is also increasingly fierce, in which the vicious competition in the decorative hardware market is not uncommon, people must protect the environment at the same time Considering its own safety, more and more people pay more attention to the appearance, wear resistance and flexibility of decorative hardware, and pay more attention to whether the decorative hardware meets environmental protection requirements.
In the case that the price war has been unable to last, many businesses have turned their attention to the breakthrough of after-sales service. At the same time of free shipping, it also provided installation suggestions and design drawings, sent technicians to actual mapping of the customer's house, and followed up on the installation of decorative hardware and after-sales problems, and further deepened the improvement of after-sales service capabilities. Consumer awareness of the decorative hardware industry.
After-sales service has become a battleground
In recent years, with the development of the real estate market, the amount of delivery has increased, and the decorative hardware industry has also developed rapidly. However, with the surge in the number of companies and the gradual saturation of the market, the decorative hardware industry is also facing increasingly fierce challenges. How to stand out in the fierce competition has become a key factor restricting the development of enterprises.
With the gradual maturity of decorative hardware, all manufacturers have mastered this skill. Therefore, there is not much difference in the technical content of the manufactured products. The technical win is not suitable for the current market environment and consumers. Demand, manufacturers must find a new way of development. In the past, manufacturers will fight prices and take the path of low-cost competition.
Nowadays, consumers' consumption patterns and consumer psychology have brought about new changes, and low prices are no longer the sole purpose pursued by consumers. People must consider their own safety while protecting the environment. Low-priced products will bring consumer doubts to consumers, and low-cost competition can not adapt to the development of the industry.
After-sales service has become a must for the current business. In Luo Baihui's view, the former decorative hardware company only provided decorative hardware services, which has become too simple. Some companies have begun to provide deeper quality services, such as free shipping, but also provide installation suggestions and design drawings, send technicians to actual mapping of customers' houses, and follow up on decorative hardware installation and after-sales problems. . Let consumers experience a true one-stop service.
Through the improvement of after-sales service capability, consumers' awareness of the decorative hardware industry has been further deepened, which is also a good publicity for the decorative hardware brand. At the same time, after-sales service forms a complete industrial chain, which also brings more value-added space to decorative hardware enterprises, which is conducive to the healthy development of the decorative hardware industry.
Domestic hardware tools should actively explore new development paths
Abstract As most of the domestic manual tool enterprises are mainly low-end products or OEM, high-end products and brand products are still controlled by European and American countries. At the same time, because the profit margin of manual tools is being compressed, the space for price reduction is decreasing day by day, and it is difficult for enterprises to establish price competition alone...
Since most domestic manual tool companies are mainly low-end products or OEM, high-end products and brand products are still controlled by European and American countries. At the same time, because the profit margin of manual tools is being compressed, the space for price reduction is decreasing day by day. It is difficult for enterprises to establish core competitiveness by price competition alone, and new development paths should be explored.