Door and window companies open long-lasting store secrets

The window and door shop is a mirror that the company produces for itself. It presents the inner culture of the door and window business to the society. This mirror must be kept clean and bright at all times, and it can't leave any blemishes to the customer, thus causing visual deviation. "Specialty" should closely link the positioning of products with the affordability and acceptance of consumers, including the style, quality, personality, price level of the products, and the consumer age and professional factors targeted; ” is to make every effort to meet the customer’s requirements for the product, quickly synthesizes a picture of the customer’s expression, movement, and language into the shopping mall, first to the customer as a staff member, and later as the owner; “shop” is The layout of the store must be combined with the corporate brand culture, highlighting the personality, allowing the customer to have an immersive feeling on your brand, including aesthetics, optics, architectural arts, display knowledge, graphic design, decorative arts , culture and arts, etc. to create the atmosphere of the store, which is also a visual marketing.

How do companies serve brands?

Zhongtian Door Industry believes that the doors and windows enterprises rely on imitating and shopping guide provisions, and can not make a good wedding dress. The operating system of the store is a set of integrated hardware and software services. With the promotion of the market, all marketing tools are ultimately Innovate or function in service.

Service is a kind of job and a function of the enterprise. At present, our services are all completed under the responsibility of a responsibility to complete their own jobs. The relationship of interests between clerk, shop owner and company often causes our staff to forget the "brand" and forget about the "consumer". It is precisely this. Forgotten in the contradiction of interests, the penetration of the original brand cultural awareness will be diluted or distorted. Adhering to the fortress is important, and it is only natural for the walkers to perform their duties. If we all use our own interests as a starting point, customers will slowly feel that they are being deceived. For this reason, enterprises must not only take responsibility for their own survival but also shoulder a social responsibility.

Through the promotion of corporate activities, advertising, etc., it has earned a strong popularity for the terminal, which has greatly enhanced the visibility of the terminal. The brand is to be remembered, to be familiar with you, you will form a brand awareness, and give the community is a long-term hope and gain, this social marketing service is far more daunting than the color of commercial marketing in promotional games. look back.

Doing a good store service is a deep sociology. The Zhongda door industry believes that door companies face not only a direct consumer, but also people’s ideas. We need to reflect on our own ideas and concepts. The product's adaptability to the door industry market translates it into information that quickly responds to corporate headquarters and immediately melts into the development and production of new products, quickly satisfying the needs of consumers.

What are the requirements of talent stores?

At present, among the most demanding talents in franchised stores, the sales guides and store managers of franchised stores are extremely rare. The vast majority of store talents are locally recruited, and they are on the ground to work in groups, while working, while learning, while Fumbling, there is seldom concentrated professional learning and training, that is to say, it does not translate the theoretical shopping guide into the practice of serving customers. Therefore, in the actual operation process, the mastery of etiquette, store knowledge, display of merchandise, window display, product knowledge, and customer mentality becomes unfamiliar and clumsy. The training of talents in a store requires a long period of training to improve the quality of shopping guides and truly satisfy the customer's services. Training high-quality monopoly talents must first be based on the positioning of their own products and the positioning of the brand, and then continue to innovate according to the market service function. The key is how to make store personnel take the store as their home and use the store as a platform to play and acquire themselves. the value of.

How do businesses and shopkeepers manage and manage?

In fact, many of China's husband and wife shops, brothers and sisters stores, and father-son stores have not received any training in their professional knowledge. Why can many people grow up evergreen? This is the degree of investment and concentration in the store. The monopoly of enterprises to invest in talents is the key, but the emotional input of talents is also very important. Now, many of our franchise staff can be said to be eating a bowl of youthful meals. The short-term workplace is not only a talent vacancy but also more importantly, it has taken away the experience and lost the source of customers. There is a big difference between a specialty store and a husband and wife store. Therefore, while the company is doing a good job of investing in talent, it should also make a good investment in the talent industry and tie the talent tightly with the company on the same wagon, so as to grasp the scale of accountability and decentralization. No rights can be done to live events or events. Sufficient space is available to keep talents energized at all times. Decentralization does not mean abstaining from power. Supervision of rights must be supervised. Supervision is not surveillance. Listening to rumors is less important. Being pragmatic is critical. Otherwise, people who do things will be chilling, and over time, they will suffer. Can not leave.

The owners of the company must treat everyone in the company as their master and establish a "big boat culture", otherwise no one will save the Lord. Above and beyond, we are able to establish our own identity and establish the so-called prestige, but it is not true. It is afraid of you, not respecting you, not even prestige, for fear that you will not be far behind you, and nobody dares to speak. If you can't hear the truth, you won't be able to establish high-quality communication and there will be no high-quality communication team. This is not a "team" but a "gang." Leadership is a leader's value and mission. You can't manage a team by relying on little news. Not only is it untrue, but it also makes people who regret doing things regret your company. Running a business is just like playing chess. A "car" is used as a "battle". It can be used but the cost is too high and the effect is not good. On the contrary, the "battle" is used as a "car". It is not only a mistake but also a mistake. It is against the enterprise. Business management.

How can businesses and specialty stores stay green?

How to turn a store into an evergreen tree on the side of the road, and a “special store” as a form of retail business, such as a newly born baby, it needs care and needs training, the market is the land to feed it, and the society is a moist rain. The development of specialty stores is not a sunshine project but an evergreen project. How companies can grasp this single and complex project is a long and heavy task. Especially in the industry of brand wars, wariness and homogenization of products, the conflict between innovation, technological innovation and traditional craftsmanship will eventually be differentiated in the culture of social progress. The third generation, fourth generation and soon-to-be mature The demands of the five generations of groups on the concept of consumption have not been unified by a country, but have also melted into our real lives and changed soon, in order to win the future and future of the market.