Flooring market promotion environmental protection sought after

At present, the haze prevention and control situation is pressing and the sources of pollution are contained. For the flooring industry, the environmental performance of flooring products is closely related to environmental pollution. With the imminent arrival of the 3.15 Consumer Rights Protection Day, both flooring companies and distributors should raise the environmental performance of flooring brand products to the agenda to meet this festival of opportunities and challenges.

Flooring companies: Specialized routes are highlighted in the “toxic floor”, “poisoned milk powder” and other practically influencing health incidents. Consumers are more rational when choosing wood floors, and their environmental performance requirements are getting higher and higher. In order to better standardize the floor market order, in 2014, the flooring industry will start a wave of transformation and upgrading, including the completion of the floor industry standards to upgrade to international standards. It is foreseeable that, under the threshold, some small floor companies that maintain stereotypes will face the risk of shuffling or phasing out.

On the contrary, strong floor companies actively respond to the general public's health requirements and the state's general environmental pressure, follow the path of integration of production, education, and research, and develop products that have both environmental protection and functional features. There is also a group of companies committed to the professionalization of intensive cultivation, and the formation of an industry leader in the industry to seize the dark current. Such companies are committed to creating and providing "scarce" timber resources for the market, and will certainly gain higher recognition in the market. It can be said that only those companies that are prepared can become the mainstream of profits in the flooring industry in 2014.

Floor Dealers: Focusing on Consumer Psychology and Promoting Sales Promotion Campaign 3.15 As an international consumer rights day, the significance of the festival is to expand the publicity of consumer rights protection, so that consumers' rights and interests are taken seriously in the world to better protect consumers. rights and interests. At this time of year, various floor distributors will come up with some promotional themes. They emphasize nothing but "consumption," "integrity," "responsibility," "safety," "rights," and "rights protection." Xiao Bian thinks that floor distributors can meet consumer psychology and combine the current situation of “reducing haze”, respond to consumers’ concerns about the environmental performance standards of the floor with excellent product quality, and do a good job of 3.15 sales this year. So, what are the 3.15 promotion ideas?

First of all, the 3.15 floor promotion theme cannot be overwhelming. Floor distributors should focus more on the theme of “How to Match 3.15 Promotions with 3.15 Festivals” or “How to Set Up Product Proposals with Promotional Theme”, such as , Through the promotion activities to the public to introduce their work in the course of business for the protection of consumer rights, conduct on-site consultation complaints and voluntary services. Yuan Sheng, an agent in Xi'an, Shaanxi Province, has done a very good job in this regard. It is understood that Yuan always acts as an agent for Europe St. Floor, and has always insisted on providing floor testing services for consumers free of charge. For 13 years, Yuan's store has maintained zero consumer complaints.

Regardless of product quality or brand service, floor companies and distributors should take honesty as obligations and responsibilities. Only in this way can the whole environment of the flooring industry achieve virtuous circle development. After that, companies and distributors can realize mutual benefits and achieve win-win results. . As the saying goes, “One flower alone is not spring and all flowers bloom in spring.” Xiaobian believes that to form a good market environment is not only a matter for flooring companies, but also a top priority for floor distributors, and it is also a matter for floor consumers. . Xiao Bian hopes that this year's 3.15 international consumer rights day, regardless of floor companies, distributors, or consumers, they can all get their wish and achieve a complete success.