How is the wooden door industry in 2012 mixed?

The coming 2011 will be a mixed blessing for the development of the wooden door industry in China. Happily, according to the latest statistics from the China Timber Distribution Association, in the past three years, the annual growth rate of the domestic wooden door industry's total output value has reached 25%. Coupled with the acceleration of the current urbanization of affordable housing and urban development, there is still ample room for development of wooden doors.

What is worrying is that the state has introduced a series of infrastructure construction, and the chances of being able to share a piece of wood for small and medium-sized wooden doors are not great. The increase in the price of resource materials such as wood and the increase in labor costs are still the same trend. Foreign-funded wooden door companies have entered the domestic market, and export-oriented wooden door companies have begun to expand their domestic markets and venture capital industries have increased their support for large companies, adding to the risk of SMEs' survival.

Then how should the wooden door business develop in the next year, which is also a mixed one? The following nine Zheng Xiaobian combines the views of people in the industry for your analysis.

Continuous brand strategy According to statistics from China National Wood Industry International Network, although the number of exporting wooden doors in China is much larger than that of imports, imports are more than US$3,626.21 per ton for exports. Importing 1 ton of wooden doors from abroad is equivalent to exporting 3 tons of wooden doors. the price of. In contrast, the wooden door products exported by China still lack the basic competitive strength in the international market. Looking at the various types of print and online media propaganda nowadays, all walks of life are doing their best, but wooden advertising is very rare, so in order to seize the opportunity in the financial crisis to occupy the first gimmick still need to implement brand strategy.

Moderate packaging such as product brochures and store construction, if you want to have a high brand, you can not just simply design, but to ask a professional agency, it is best for the building industry to study the planning agency for its tailored planning Program.

The formation of a strategic sales alliance can enable companies to gain competitive advantage and brand awareness in a short period of time. The form of alliance can be differentiating brand alliances in the same industry, different industry alliances, and alliances of upstream and downstream supply and demand partners, etc. Through engaging in interactive marketing and resource sharing, the awareness of customers can be improved, and the resonance effect of performance and brand can be created.

Strengthen the construction of circulation channels Chengdu Xinxiyingmen Doors and Windows Co., Ltd. said: "The terminal of building materials industry is king. Whoever controls the terminal will rule the market." The person in charge of Xinxiying Doors & Windows does not recommend that the company rushes to the national market. Greatly promoted, but to do the regional brand ideas and efforts gradually to the country.

Strengthening product development and innovation is the fundamental driving force for the development of enterprises, especially in the building materials industry where the products are highly homogenized. A person in charge of the wood industry believes: “For the wooden door industry, due to the relative lag in the development of the industry, compared to other industries, there is still room for greater brand development. Of course, product quality is the most basic, there is no quality Products are lifeless.” In addition, unique and innovative designs and inventions must apply for patents. Enterprises must use intellectual property laws to prevent other companies from imitating and plagiarizing and ensure that products enter the market smoothly.

Timely promotion is a double-edged sword. The operation is good, the company is profitable, the operation is not good, the brand image is affected, and consumer trust is lost. There are four things to do in order to do a good job of promotion: First, preparation should be sufficient; Second, do not fight price wars; price wars make distributors and small and medium-sized enterprises even more sad; third, promotion must be creative; fourth, manufacturers and dealers should cooperate with each other , Double benefits, to make profits to consumers.

With the development of multi-channel balance, corporate marketing should focus on network marketing and mobile marketing. According to the person in charge of Lucerne’s wooden door, “Internet marketing has a wide scope, fast speed, and low cost. No company is absolutely limited by its own scale, can access information on an equal footing and show its advantages equally. It can make small businesses quick. Expand reputation."