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How to customize furniture into the era of e-commerce
This is an era in which personalization is particularly evident. From clothing, jewelry, cars to travel, personalized business models are required everywhere, and the requirements for personalized furniture and soft furnishings are even more urgent. The popularity of the Internet has made commodities on the electronic channel, and furniture sales have gradually embarked on the e-commerce platform. Is the furniture custom 020 model desirable? What is the prospect of custom-made e-commerce? 1. Customization and customization It can increase customer satisfaction, but it is completely customizable and can be realized in small-scale hand workshops. For furniture companies of scale, the cost is very high. The customization solution requires the designer and the customer to agree together to meet the customer's needs and at the same time, which is the cost. When your design plan arrives at the manufacturer, you need someone to open the order, which is the cost. When you encounter raw materials that are not commonly used, you need to negotiate and small-scale purchases. This is the cost. Therefore, the full customization of furniture is destined to be very expensive, very expensive, and can only take the high-end route. However, for most domestic companies, the brand value is far less than that of foreign companies, and the design capability and production capacity are also far away. This is destined to be a very difficult road. To be profitable, it must still be industrialized. 2, customized and large-scale solution to the customization and scale has a solution, and many furniture companies are already doing, so-called mass customization. Specifically, taking the cabinet as an example, it can be split into a door panel and a cabinet. The door panel plays a major decorative role. The higher the customization degree, the more satisfied the consumer is, and the cabinet supporting the cabinet can be set. Different types of plates are assembled for assembly. Therefore, for the enterprise, the door panel can be customized according to the order, and the cabinet can be standardized and stocked according to various models. Of course, in this large-scale production mode, the custom-made part of the furniture company is not completely customized (there is such a single, it is also a special order), but also the door panel as an example, so-called customization, but you can choose solid wood. Various materials such as plastic, glass, metal, etc., various colors such as red orange, yellow, green, blue and purple, single-open and double-open push-pull, etc., that is, so-called customization, is provided to consumers. More choices, but all the choices are in the manufacturer's catalog. 3. The meaning of e-commerce The above is the question of the furniture company's own production mode, then what role can e-commerce play? When your customization is faced with the customization of choices, e-commerce can give consumers a good experience through simulation software. Furniture stores often have a fixed number of sets. In the case of cabinets, there are only a few large storefronts with three floors. You can say that I want this kind of door. I want this color, but after all, you can’t see it. To the effect of really matching. This problem can be solved by e-commerce and good software, which can give consumers a more intuitive experience, and does not have to go to a crowded shop. 4, the advantages and disadvantages of furniture e-commerce analysis compared to other commodities, as mentioned above, furniture e-commerce O2O has his advantages, the online experience can be very good to let consumers know how many kinds of patterns I can provide, How far can your customization go? E-commerce experience is better because customization leads to more combinable solutions. The disadvantages are also obvious. Big furniture, you still have to go to see the entity to be assured, you also need physical store services, such as cabinets, do not know how to customize your kitchen size, and if it is my consumer, I am not Know how big my kitchen is. 5, e-commerce is e-commerce, customization is custom, not e-commerce, your customization is high, the degree of customization is determined by your production system. The core of the furniture enterprise is how to solve the contradiction between customization and standardization. The farther away from this road, the more competitive it is. E-commerce is born in response to consumer trends. Even if customization is removed, e-commerce has its meaning. Customized e-commerce for furniture is of course desirable, but who is going to do this thing, is the e-commerce to do it or the manufacturer to do it or the e-commerce manufacturer to do it together? How does the traditional distribution model and e-commerce model of furniture companies interact with each other? Pure customization can Improve customer satisfaction and win a certain market and reputation. But the future of industrial enterprises must be large-scale production, so the combination of large-scale and customized is the future of furniture companies. Customized e-commerce is promising, but it requires a better system – from production to sales.