In the era of individuality, floors need to take a differentiated route

As we all know, now is a time of differentiation, and the same things have been increasingly spurned by people. In the age of individuality, what is needed is also something with individuality, and differentiation becomes more and more important. Forty years ago on the street, each of us had similar clothing, no characteristics, and it was difficult to tell who was who. The result is that people's personality is smashed in the cradle, and everyone can only live under repression and desperation. But nowadays it is very different. Everyone is eager to tap their own personality and show their own personality. The more individualistic the publicity is, the more independent the person can be for others to appreciate.

Just like the floor industry nowadays, although floors are similar in nature, companies are paying more and more attention to floor differentiation and attract consumers with this differentiation to meet the needs of consumers with different personalities. The differentiation of the floor mainly includes two major parts: appearance and function.

From the appearance, it is mainly the pattern and shape of the floor. Many people will express their surprises. Isn't the floor just a square one, are there other tricks? Of course, it's not just that. Many companies have introduced customized flooring to meet the needs of different groups of people. For example, Dray Po, who participated in the Beijing Building Materials Fair, launched a floor that is favored by people - the Elysee round top, which uses design thinking to innovate the top space, through an integrated design process, to make the entire circle At the top of the mountain, it is an art space that integrates symmetry, balance and harmony. In addition, there are also materials to win, such as Jun Jun wooden flooring. The traditional sense of the floor is a metal square, but the monarch floor is unique and integrates wood into the concept of the floor. The transition from cold metal to un-textured, tempered wood, allows people in the house to stay in touch with nature even though they are at home.

Not only that, the floor is more and more diversified in function. Many flooring companies have even embarked on the road to intelligence, in order to first dig out the new features of the floor. And different floor brands can understand the brand's features and features from their brand name. For example, the bathroom floor of Kiboli can be seen from its name. Bathrooms are generally places where bacteria and molds can easily grow. The reason Jibeli can be named as a bathroom floor is sure to be extraordinary in this respect. Another example is the character health floor, Merkel self-cleaning floor lamp, its function can be understood from the brand name. The different functions of these different brands also exactly meet different consumers with different needs.

Taking the differentiated route is the need of the era of flooring. In this era, people themselves have different personalities and different personalities. Different individuals have different needs because of their own needs to find the most suitable products. Therefore, the floor can only take a differentiated route. Keep the industry young and dynamic.