The oversized area of ​​furniture stores in the country has been a topic that has been said for many years. Some experts in the industry pointed out that there is a shortage of stores, and it is impossible for large domestic stores to see these problems. But they think they can squeeze out others and of course have storage. plan. Therefore, the hypermarket is still expanding in disorder, 200 store plans, '100 store chain strategy', etc., dealers can't keep up with the expansion speed of big stores, big companies compete with each other, some small, weak stocks As far as the Pearl River Delta is concerned, Guangzhou, Shenzhen and other places, whether in the city center or in the suburbs, are full of shopping malls, the competition in home shopping malls is fierce, and the reinstatement of the survival of the fittest is intensified. In this market environment, the name is big. Furniture stores must make strategic adjustments and actively explore new ways on the traditional business model. Refine the structure and explore new consumption trends. In 2012, a furniture store in Yunnan was exploded as an IKEA touch. Zeng. The industry is very concerned. Professionals pointed out that it is imperative to change the furniture market. In Guangzhou, there are many furniture malls and fierce competition. Many shopping malls have been seeking to try new business models. It is understood that there are shopping malls are also trying to imitate the IKEA life experience experience consumption mode, such as a shopping mall in Panyu. Mainly based on the agency furniture brand, the entire mall has many "small rooms" furniture, building materials, curtain fabrics and other arrangements have spent a lot of thoughts, coffee and snacks are also properly arranged, the business model mimics IKEA operations, but the store jewelry configuration is less. The market reaction is not ideal. Don't say that it is slightly inferior to those of the traditional business model. Some people say that the IKEA model is actually a model of a home life experience museum. Nowadays, shopping malls in many places in China are imitating, and most of them just make a furniture experience hall, and there is no life atmosphere. On the other hand, this mall lacks large brands of high-quality furniture products. Most of them are low-end products. The product's richness and selectability are not strong, let alone DIY matching, and it is not perfect in after-sales service. The price is not so cheap. It is understood that the mall has been operating very well and is constantly adjusting. The person in charge of the furniture company said that in IKEA, the layout of the shopping mall is obviously more reasonable, and the layout and decoration make the consumers more comfortable. These imitations are incomparable, and even if they can compare, the procurement chain can not be reached, which is the most crucial. Experience is an important part of furniture consumption. The person in charge of one of the most influential home chain stores in China said that furniture needs to be experienced when resisting e-commerce. In recent years, there have been many furniture experience museums and home life experience museums in the market. Especially in Guangzhou and Shenzhen, in addition to imitating the experiential consumption model of IKEA, some merchants have re-introduced the concept of “experience consumption†in the original business model. Introducing a new business concept, proposing the concept of “home†and creating a feeling of “home.†The leading domestic shopping mall chain giants also specialize in “experience-based home consumptionâ€, but it is understood that most of the malls are only proposed. A concept, the so-called "experience consumption" still stays in the concept, consumers do not experience the pleasure of shopping. But there are some subdivided experience halls on the market, such as exclusive villa experience, furniture, lamps, gardens , audio and video, etc.. In Foshan, Zhongshan, Shenzhen and other areas, some shopping malls have begun to set up soft-packed pavilions. There are also shopping malls specializing in opening discount zones to attract consumers. More exciting information is available in Shanghai Home Network, please stay tuned to Shanghai GO Jiaju! Popular reading articles recommend: What are the furniture classifications? Did you find the beauty of the cloth sofa? Perfect theme home to create quality life Shen Zhou City Hongda Hardware Products Co.,Ltd is a family owned
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