Look at the furniture industry's "Cats and Dogs Wars", choose the one you are optimistic about

The price increase of furniture has directly affected the market competition for panel furniture and solid wood furniture . Panel furniture has occupied 70% of the furniture market share with its fashionable and low price. If the panel furniture is likened to a psychedelic cat, then the solid wood furniture is a rustic dog. Losing the price advantage, how will the panel furniture be picked up? Will the battle situation of this cat and dog war turn around?

The panel furniture, which has a market share of 70% in the country, has not been able to compete in the Shanghai market. The Shanghai people's solid wood complex is referred to as the 'culprit'. From the old houses in the 1920s and 1930s, solid wood and Shanghai people have already formed an indissoluble bond. Solid wood furniture is more "material", and the environmental protection of panel furniture makes them worry.

Unlike solid wood furniture, which focuses on the smell of paint, the core of the environmental protection of panel furniture lies in the sheet. E1 grade sheet metal has always been an environmentally friendly sheet that is highly respected in the industry. Almost all of the panel furniture brands have already put on the E1 jacket, and even more, they advertise that they use E0 grade panels. However, the flood of El did not make the panel furniture get rid of the "no environmental protection" crime.

At present, the price of many panel furniture on the market makes people “don't understand”. According to the current price of raw materials, people can't imagine how such a low price can guarantee the normal operation of the company, and there are some big brands. Now, imported plates are gradually becoming a new environmental term for E1. World-renowned panel makers such as Odson Sheets and German EGGER are favored by domestic furniture companies. In actual use, the price of products made from imported plates of the same brand is at least 30% higher than that of domestic plates.

In addition to EO, E1 grade particleboard, MDF, honeycomb panels are a new highlight in environmentally friendly panels. The honeycomb panel is structurally stable due to the influence of humidity. After the product is placed for several months, the test can still reach the E1 environmental standard. The furniture will be at the peak of the three months after leaving the factory, and the truly environmentally friendly products will withstand the random inspection.

Another self-improvement method for panel furniture is “customized service”. Compared with solid wood furniture, panel furniture provides customized services for consumers, fully satisfying the functional needs of small-sized owners and the individual needs of large-sized owners. The transition from manufacturing to service industry is another killer for panel furniture.

Solid wood furniture has been favored by local consumers to a certain extent. When the elders chose furniture for newlywed couples, they also focused their attention on solid wood furniture. Compared with the "light fluttering" plate of the panel furniture, the solid wood furniture is made of materials. Moreover, the Shanghai market has clear regulations on the types of solid wood furniture and strong market supervision. Except for the specified 166 types of wood, it is not allowed to mark the alias and local common name of wood. And together with the place of origin, clearly marked on the merchandise sign. Let consumers feel more assured and reliable when buying.

However, the style and color of solid wood furniture is too moderate, not in line with the aesthetic orientation of young people, and has become a criticism of its competition for more market share. Nowadays, the light-colored solid wood homes represented by pine and ash have an increasing trend, and there is also a new direction for solid wood furniture. At the same time, in the field of children's furniture, the combination of wood and wood is quite easy. Based on the psychological characteristics of furniture pretty fun parents and children tend to favor solid wood furniture, some well-known children's furniture wood-based materials, combined with metal plates engraved in the details, handles, etc., so that the entire body of the product durable, beautiful details. The use of light-colored materials and the combination of wood and wood have brought a breeze to the solid wood furniture market with dull colors.

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