Henan liangjin tools co.,Ltd is located in Shangqiu City, Henan Province. The site area of the economic and Technological Development Zone covers an area of more than 30000 square meters, a construction area of more than 3000 square meters, a greening area accounting for more than 30% of the total area, and a design annual production capacity of 30 million rolls of paper, With 10 million screwdrivers, 6 million wrenches, 3 million art knives and 100000 sets of combined tools,specialize in the production of steel tape,tape screwdrivers,art knives,measuring tools,fine tape types of three meters,five meters,seven meters ,five meters,ten meters,as well as double-sided printing tape matte sanding,bright tape. Steel Tape,Metal Tape Measure,Retractable Tape Measure,Clothing Measuring Tape Henan Liangjin Tools Co.,Ltd , https://www.liangjintools.com
More than 80% of the plagiarism of creative furniture companies is difficult to defend
In recent years, the furniture industry has developed rapidly, both in terms of furniture styles and furniture brands. However, the rapid development of any industry can inevitably be mixed with some industry ills, and the natural furniture industry is no exception. The phenomenon of brand-name is not uncommon, the plagiarism of products is lingering, the certificates are flying all over the world, the quality inspection is not real, and so on. Facing all kinds of industry criticism, the furniture industry has to go forward. The "foreign name" focuses on the immediate interests and the brand promotion is slightly noticed. Many consumers will find that the "foreign brand" in the furniture market seems to be particularly large, and the pure brand with local characteristics is obviously not dominant. So, are so many “foreign brands†imported or imported? An insider tells the truth: "In fact, most of them are domestic brands, and they have a full-fledged name, but they are intended to attract consumers' attention or to confuse concepts and make consumers think that they are imported brands. In addition, many brands say that the origin is Italy, the United States, the United Kingdom, South Korea, etc. In fact, most of them are manufactured domestically, or produced in the Mainland, registering a trademark in Hong Kong or abroad, and using this method to 'gold plated'. 'After that, the price of the product can naturally appreciate a lot. For this situation, at present, China's law does not cover this range, so many manufacturers have just exploited this loophole." Then, for this "foreign brand phenomenon" consumption Is it recognized? Many people may be caught by the "name", but Ms. Zhao, who lives in the southern suburbs, said: "It is good to call a brand with Chinese characteristics. It is both intimate and easy to remember. Why do you want to worship foreigners? The names are very vocal, difficult to remember, often optimistic about the furniture, but when I look at the family, I can't remember what it is." Ms. Zhao's point of view may also represent some people's ideas, in fact, in terms of brand promotion. There is indeed a problem with this. Enterprises are more likely to focus on the development of new products. When Li Wei encounters Li Gui, he can also drink it in court and return it to its original shape. However, in the furniture industry, when the real Li Wei encounters Li Gui, he is injured. Li Wei is more helpless. Product creation is difficult, but counterfeiting is easy, resulting in many small businesses, small brands dedicated to copying big brands or famous brands for a living. The real creative enterprise can only be miserable. According to Li Xiaotian, the chairman of Dr. Jin Jin Furniture Co., Ltd., at present, China’s new products for the furniture industry only have the appearance protection policy, which is determined by the State Intellectual Property Office of the People’s Republic of China. After that, the company and the product are issued certificates and related review documents, patent numbers, etc., but this protection is limited to the appearance of the product, and only if the appearance of the product has a similarity rate of more than 80%, can it be confirmed as plagiarism or counterfeiting The appearance of the product, the other is not too detailed regulations. For counterfeiters, as long as the material, process, color or simple shape is modified, it is easy to break through the original rate of 20%, so the plagiarism or infringement is not valid. In addition to the difficulty of counterfeiting technology, even if the company's rights are successful, there are a series of claims or implementation problems. As an original enterprise, the cost of defending rights is quite large, so many companies would rather focus more on developing new products. Try to delay the time of its counterfeiting, rather than spend more energy to defend rights. This practice of a large number of enterprises, although considered by their own factors, has undoubtedly contributed to the unhealthy trend of plagiarism in the furniture industry. In many furniture exhibitions or home stores, photographs are not allowed. It is a helpless way for enterprises to protect their own brands. Many famous brands or foreign companies do not display new products even at the exhibition, only when confirmed. Visitors will be brought to the factory to visit new products when they have the intention of cooperation. Certificates are not all used in quality environmental protection certification, green environmental certification, three A certification, famous brand recommendation of ten provinces, famous trademarks... As long as you pay attention, you will find that there are many certificates in the furniture market. What is the role? "To tell the truth, there is no use. In recent years, more and more certificates have been issued. Most of the certificates are just passed through. Even many certificates can be obtained as long as they save money. In addition, for the issuing authority, the market is also chaotic, and many departments are issuing, many of which are not qualified to issue certificates at all. However, the more certificates, it seems that the quality of products is more Fortunately, some companies and consumers are still recognized, so this situation has also arisen." Nanyang Dick's sales manager said. The average consumer will think that the certificate represents the quality, but whether it is valid for these certificates, and how to distinguish the authenticity, they are difficult to distinguish, and few people think about it. For most consumers, looking at a certificate is a weight increase in the chances of buying a product, but it does not determine the final purchase. At the same time, most consumers do not have or rarely doubt the authenticity of the certificate. The staff of Shaanxi Furniture Quality Inspection Station said that for furniture brands, as long as they have product certification, quality inspection report and three-package card, they can be listed for sale, while other certificates are not a prerequisite for sales.