Smart home market business opportunities

According to a survey, the Chinese market of 1.3 billion people has more than 100 million potential smart home customers. In this market, with an average of 1,000 yuan per household per year, there is a market of 100 billion yuan. In fact, the market survey data shows that perceptual and continuous consumer groups spend more than 1,000 yuan per year on households. At present, China's wealthy classes are forming. This part of the family accounts for 10% of the urban population and accounts for 3.5% of the total population. The total market for smart home systems for this group of people is 14 million units.

There are three steps in the smart home market According to a survey of the Shenzhen smart home market, at present, the range of smart home renovation costs for luxury residential projects is 30 to 1 million yuan, of which the total cost of smart home systems is generally around 700,000. Buy brands are mostly concentrated in foreign famous brands. Representative brands are Prince Edward, Honeywell, ABB, Clipsal, Germany Morton, Singapore Nico and so on. These brands generally have higher prices, but they all have a complete integrated smart home system product, which ensures the compatibility and stability of the entire system.

The high-end residential smart home renovation costs range from 3 to 150,000 yuan, of which the total cost of smart home systems is generally about 100,000, developers to buy more brands are concentrated in the domestic famous brands. Such as Haier, TCL, WOSMART and so on. The domestic market for well-known smart home systems is relatively mature, and generally there will be integrated smart home system products.

Normal homes generally do not consider smart home systems. Even if some systems are installed, most of them will select domestic second and third tier brands. The price will be within 0.5 million, and the quality of products will be uneven, and it will be difficult to have a complete set of system products.

The market is currently in the transitional phase. Shenzhen Intelligent Port Technology Co., Ltd. General Manager Lan Zhongming told reporters that the current smart home users mainly stay in the smart home decoration of the individual high-end owners, for a large-scale real estate decoration smart home system application is very less. From the market point of view, China's smart home industry is currently in the incubation phase to the growth phase of the transition.

An industry source told reporters that smart home development has been more than 10 years of history, unfortunately, the current industry manufacturers are numerous, incompatible products, lack of industry standards. In addition, the smart home market involves many industries, and there are product overall technical barriers. At present, the country has not implemented a unified industry standard for the smart home industry, which has led many small and medium-sized enterprises to behave independently and develop products based on their own understanding of the market.