The 8th Qingdao International Furniture Fair is an important improvement in the development process of Qingdao Exhibition. It is an important start for the exhibition to move to Qingdao and implement the development strategy of specialization, branding and internationalization. During the preparation for the current exhibition, the orientation of the exhibition was made clearer, and the ultimate goal of the exhibition was to make the channels of enterprises, buyers and even the exhibition itself wider. Under the clear positioning, the organizing committee separately from image, publicity, service, The four aspects of the market have been upgraded, using international design concepts, adopting high-end publicity methods, using all market forces, adhering to the nanny service standard, four-wheel drive, full-speed attack, and all the breaks, and finally achieved Qingdao International Furniture Fair, a giant aircraft carrier. Set sail successfully! [Design ZONE? Design integration promotes industry innovation] Mosquito Killer Lamp,T5 Bl Tube,T5 Bl Lamp,T5 Bl Bulb Changxing leboom lighting product CO.Ltd. , https://www.leboomuvs.com
Zhu Changling, Chairman of the China Furniture Association
[100,000 square meters? Scale expansion reveals business minds】
This exhibition is the first to adopt the operation mode of the exhibition in the exhibition, creating five major theme exhibitions of brand furniture exhibition, solid wood furniture exhibition, woodworking machinery exhibition, fine furniture materials and accessories exhibition and design ZONE, covering software, solid wood, panel, office, outdoor , Hotels, kitchens and other furniture categories, as well as all components of the furniture industry chain such as sponges, leather, hardware, chemicals, plates, woodworking machinery, etc., has become another grand meeting for the northern furniture industry and another big gathering for furniture people across the country. In order to meet the needs of the exhibition expansion, the temporary outdoor pavilion was completed in the square outside the pavilion, and it also gathered exhibitors from all over the country, becoming a highlight that attracted the attention of all attendees.
Qingdao International Furniture Fair is one of the largest professional furniture trade shows in the Jiangbei region. It is based on Shandong and radiates to the north. With the responsibility of promoting the development of the industry, it fully promotes the business philosophy of Lu merchants' extensive customer acceptance and integrity winners, and is constantly improving its own brand. At the same time as the image and the quality of the exhibition, it actively absorbs excellent companies in Shandong, Hebei, Henan, Jiangsu and other surrounding areas, and strives to create a platform for brands and companies to communicate with each other, cooperate and exchange, and promote the integration and development of the northern furniture industry. development of.
[Heavy punches? Exquisite decoration tree brand image]
As an exhibition window for enterprises and product images, the exhibition also hopes to establish its own brand image through the exhibition, so as to further increase the added value of products. Compared with previous years, this year's exhibition has achieved significant expansion in scale, while the booth decoration of exhibiting companies has been significantly improved, especially for wood furniture and soft furniture companies. The booth decoration has reached a high level. It can be reflected from the fact that companies are investing heavily in creating booth images that more and more companies are beginning to realize the importance of brand value.
As an important part of China's furniture layout, Shandong furniture industry ranks third in the country in terms of GDP and sixth in exports. It has become a veritable furniture province, but it is not a strong furniture province. The important reason is that there are few well-known brands in the country. , Product added value is low. After years of cultivating small and medium-sized exhibitors, Qingdao International Furniture Fair has played a vital role in enhancing corporate brand awareness and promoting the promotion of Shandong furniture industry. Through this exhibition, we can see that the brand awareness of the company is gradually increasing, and the determination to build the brand is more clear. It is believed that under the guidance of Qingdao International Furniture Fair, more well-known national brands will be born here, and Shandong's step from a large furniture province to a strong furniture province will be more firm.
The design of ZONE is an important part of the innovation and upgrade measures of the 8th Qingdao International Furniture Fair. It is also a major innovation based on the development of the industry and meeting the needs of enterprises. The design hall gathered professional design companies, brand planning companies, original furniture manufacturing enterprises, Qingdao Yimu Cup, the 4th Xinluban National Furniture Design Competition, physical works and the first Shandong furniture industry general review grand event review and other display content, through The collision of advanced design concepts, the integration of excellent design elements, the release of high-end design trends, and the sharing of successful cases in professional product development, image packaging, brand building, and marketing promotion have become a platform for seamless docking and in-depth communication between design companies and Shandong furniture companies. .
After more than 30 years of development, the furniture industry in Shandong has accumulated a strong industrial foundation. In recent years, driven by the Qingdao International Furniture Fair, a large number of growing companies have begun to awaken, and have realized that design innovation and brand building have a future impact on the company. The importance of development shows a huge demand for professional design resources. Therefore, the design hall is not only a platform for connecting design forces with Shandong furniture companies, but also an important turning point for the transformation and upgrading of the Shandong furniture industry from big to strong.
[Exhibitor Message? Make the channel wider]
Qingdao International Furniture Fair is positioned as "Focus on Channels, Achieve Brands", and "Make Channels Wider" as the theme of this exhibition. It is fully committed to helping exhibitors expand their channels. This will also be the eternal development theme of Qingdao International Furniture Fair. During the preparation of the 8th Qingdao International Furniture Fair, the market elite of the organizing committee went deep into the market and collected more than 20,000 dealer resources, which became the most direct channel expansion resource for exhibitors in this exhibition. On this basis, exhibiting companies have responded to the "war results" and placed higher expectations on the next exhibition.
The 8th Qingdao International Furniture and Woodworking Machinery Exhibition ended successfully
The eighth Qingdao International Furniture and Woodworking Machinery Exhibition, after a four-day exhibition period, ended successfully on April 22. This exhibition attracted a total of 508 upstream and downstream enterprises from Shandong, Hebei, Henan, Jiangsu, Guangdong and the three provinces of the furniture industry chain to participate in the exhibition. While using the indoor exhibition hall of the Qingdao International Convention and Exhibition Center, the exhibition was also built A temporary pavilion was opened, and the total scale of the exhibition reached 100,000 square meters. According to incomplete statistics, during the four-day exhibition, the exhibition received a total of about 78,000 professional visitors from Shandong, Hebei, Henan, Tianjin, Beijing, Anhui, Jiangsu, Zhejiang, Shanxi, Shaanxi, Pearl River Delta, and the three eastern provinces. There were 20,000 professional visitors and about 5,000 professional merchants from South Korea, Japan, Southeast Asia and the Middle East. This exhibition reached the highest level in history in terms of scale and popularity.