The development trend of China's automobile industry and its impact on the automobile equipment manufacturing industry


Xie Wenlin, Vice President of China Automotive Technology and Research Center

I. The development trend of China's automobile industry

Affected by the world economic crisis, the competitive landscape of the world's auto industry has changed. After adjusting the automobile industry in China, the Chinese auto industry has maintained a good development trend. The major multinational companies have successively adjusted their strategic deployment in China, integrated the development of the Chinese market into their global strategy, and actively implemented the localization development strategy. In the next few years, the Chinese auto market will become the main battlefield of the global auto market.

Automobile sales are closely related to factors such as national economic development, household income levels, infrastructure construction, industrial development policies, and automobile development stages. With the rapid and steady growth of China's economy in the next few years, consumer income expectations, consumer confidence, urbanization and transportation facilities, private car consumption is becoming mainstream, and the second and third-line auto market will be As a major growth area for automobile sales, China will gradually enter the automobile society and usher in the era of mass consumption of automobiles. China is already one of the regions with the greatest potential for the development of the automobile industry in the world. The huge consumption potential is the basic guarantee for the continuous development of China's automobile market. In the future, China's automobile industry will maintain a sustained growth momentum for a long time to come.

China's auto industry has the following development trends:

(1) Self-owned brand cars will develop rapidly, and independent innovation capability will further enhance China's self-owned brand vehicles. After a short adjustment in 2008, driven by the market recovery and national policies, the production and sales volume in 2009 has been significantly improved. Passenger cars sold a total of 4.57 million units, accounting for 44% of the total sales of passenger cars. As a concentrated manifestation of the independent development of China's auto industry, its own brand also reflects the continuous improvement of China's auto industry's independent innovation capability in the areas of product quality, safety and development testing. However, China's automobile industry independent brand automobile enterprises are still in the development stage, and independent brand automobile products mainly rely on the digestion and absorption of imported technologies to achieve large-scale production. The products are of low grade and poor profitability. Compared with foreign automobile companies, China The resources invested by auto companies in research and development are far below the international level. According to the research report of Oliver Wyman, the current research and development cost per vehicle in Europe is between 500 and 600 euros, while in China it is only 1/5. The proportion of R&D personnel in all employees is low, and the research and development capabilities of enterprises are insufficient. The bottleneck of the development of China's own brand cars.

In recent years, China's major automobile manufacturers are gradually increasing their efforts to develop their own brand products. The independent innovation of the automobile industry has gradually evolved from digestion and absorption, individual technology and product innovation, to product integration innovation and innovation capacity building. In the fields of powertrain and related technologies, automotive safety related technologies, energy conservation and environmental protection, new energy and alternative energy vehicle technology research and product development, industry-university-research cooperation and R&D center construction, important progress has been made, which has effectively promoted autonomy. The construction and development of the brand has transformed from a big automobile manufacturing country to a strong automobile manufacturing country.

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