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The furniture industry marketing method changes the e-commerce to promote channel optimization into a trick
With the right and left of the property market and e-commerce, the current operation of the furniture store is very depressed, and even the sales of the Golden Week are at least 30% lower than last year. Faced with such problems, the furniture industry is not able to sit still and wait for it to face the dilemma. E-commerce promotes the optimization of furniture channels Throughout the current development of various fields, more and more traditional industries are involved in e-commerce, and many furniture companies have positioned e-commerce as the main development channel. It is not difficult to develop, and e-commerce is approaching one after another, which will sweep the entire furniture market. With the development of the mobile Internet, the manufacturers who advocate the pan-home have no longer limited the marketing battlefield to physical products, and at the same time use the network platform to win over the customers and make the business bigger and stronger. According to industry insiders, Pan-Home Online Sales has similar exhibiting content as physical stores, and optimizes the display form to effectively avoid over-cost expenses. Coupled with the conscious guidance of the e-commerce platform, the combination of online and offline has become the main way of pan-home marketing. The furniture e-commerce channel is an excellent auxiliary means for the furniture enterprises. The e-commerce business has become the choice of more and more furniture enterprises. At the moment, the "Double Eleven" e-commerce war is about to start, is the furniture company already ready to go, ready to go? Furniture companies need to force e-commerce in the new e-commerce competition environment, furniture companies only show the killer, abandon the previous business model, create a new business form, in order to win a new market. The e-commerce business model shifts price competition to the Internet and maximizes the price advantage, which is one of the biggest advantages of e-commerce. At the same time, the development of the Internet has accelerated the speed of information update, and people have made it easier to obtain information. The high dissemination has opened the door for furniture e-commerce information release. Furniture e-commerce companies want to win in many peers, they must learn to use the advantages of e-commerce, the preferential price and convenient information dissemination to the traditional store sales. As the basic sales method of the furniture industry, the store's experience is undeniable. The real touch and visual experience are irreplaceable by the network. The furniture industry, like any industry, has competition to develop. Therefore, if you want to be able to get rid of overcapacity, then you must keep up with the times and keep up with the times.