In metal cutting, hole processing is the most common process. In hole processing, drill drilling is the basic process.
When drilling, if the hole on the workpiece is very deep, carbide deep hole drills should be used at this time.
Specially used for processing deep hole drills, deep hole drills. In processing, holes with an aperture ratio greater than 6 are usually called deep holes. Due to the poor rigidity of the drill rod, it is difficult to remove heat and debris during deep hole drilling, and it is easy to bend and vibrate. Cooling and cooling systems are usually used to solve cooling and chip removal problems. In the automotive, mold and aerospace industries, deep hole drill bits are very popular.
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In the past, miscellaneous hardware tools were favored by African consumers. Nowadays, with the increasing number of wealthy people in Africa, the popularity of hardware tools is simply unimaginable. Hardware tools have won a large market share in domestic and foreign markets with their affordable prices and excellent quality.
After investigation, we found that in the design of the entire kitchen, 16% of the market demand will increase every year. It can be seen that the development space of the hardware industry is still very large.
According to the hardware market survey, about 70% of hardware products are from house decoration, and 40% of products depend on the supply capacity of some domestic hardware suppliers.
In the world, the hardware industry is more personalized, quality-oriented, and reasonably priced. The hardware is shifting from the traditional tool industry to the fashion industry.
In the future development, the hardware and tool industry needs to explore new ways, such as building a rural market, which will be a clear choice for the industry. Let the development of hardware tools in the township market with great potential is a big trend and a fertile ground for cultivating brands. However, timing and challenges coexist:
First of all, the industry leader is not very effective. The leading enterprises in the hardware and tools industry are not obvious in the domestic and international market technology and overall competitiveness of the industry; second, the technological innovation capability is weak, and the hardware and tool industry is only one of Hangzhou and Jiande municipal-level technology (R&D) centers. 3; Third, the market structure is too single. The main business of hardware tools comes from foreign trade orders, and the dependence on exports is too high. Under the influence of the economic crisis caused by the international financial crisis, the export markets of these enterprises have shrunk sharply, which poses a serious threat to the survival and development. Fourth, brand building is relatively lagging behind. Most of the hardware tools rely on OEM production, lack of visibility and core competitiveness.
Fifth, the lack of public platform services. Although there is the Jiande Hardware Tools Industry Association established in May 2009, the industry self-discipline is still difficult, and the central role played by industry associations remains difficult.
The development of China's hardware tools industry from the last century to today, its marketing characteristics have generally experienced four distinct stages, namely product marketing, standard marketing, service marketing, brand marketing. These four marketing strategies are both independent and compatible. Each model has its own detailed economic environment.
Product Marketing: Product marketing is the initial model of marketing, which is based on the production of enterprises. It is not from the perspective of consumers to design, research and develop, and manufacture products. The concept of following is what is produced and what is sold. This model is mainly generated during the period of planned economy and the initial period of market economy.
Standard marketing: The so-called standard marketing refers to the use of enterprises in the industry to participate in the role of national standards setters, the use of this resource as a credibility, stop spreading. Standard marketing is not a true marketing model, but a marketing tactic that only a handful of companies can use.
Service Marketing: The so-called service marketing refers to the service of consumers as the focus of marketing, on the basis of products to carry out a full range of services, to obtain the trust and dependence of consumers. After experiencing the product marketing era, China's hardware tools industry has gradually overcapacity. The supply and demand situation of oversupply has begun to appear. Coupled with the impact of large foreign companies, the whole industry began to think about service marketing that is different from product marketing. As a hardware tool for industrial products, especially professional tools, the requirements for consultation, training, and maintenance in the sales process are relatively high. Therefore, the purchaser purchases not only the product, but also a product life. Cycle process services, so many companies began a service marketing model.
Brand marketing: The so-called brand marketing refers to the marketing strategy and process of creating brand value by using the brand demand of consumers, and finally forming a brand benefit. Through marketing, various marketing strategies are used to make target customers form brand and products and services. Cognitive process. China's hardware tools industry has officially entered the era of brand marketing, and almost all companies of scale have begun brand marketing. The essence of brand marketing is to seek the differentiated positioning of the brand, break the value marketing of the product, upgrade to the brand value marketing, and turn the added value of the brand into the customer's trust and profit growth point.
Only enterprises develop hardware tools into a strategy, rather than expedient measures to overcome the crisis, and change the organizational structure of the enterprise, invest resources to investigate, formulate new operating models, cultivate economic resources, and organize forces to implement In order to seize the opportunity and become a winner.
The hardware tool industry is developing at a high speed. The future space is still very large.
Abstract With more and more strong market demand at home and abroad, after more than 20 years of development, hardware tools have become one of the most comprehensive industries in China's science and technology hardware market. In recent years, hardware tools have entered the gold industry. Sales period. In the past, miscellaneous hardware tools were quite popular among African consumers...
With more and more strong market demand at home and abroad, after more than 20 years of development, hardware tools have become one of the most comprehensive industries in China's science and technology hardware market. In recent years, hardware tools have entered the gold sales. period.