Tile industry accelerates brewing integration

The new version of the National Standard for Ceramic Tiles has been implemented for two months in an instant, but the ceramics market has responded to the same level, and many consumers are unaware of this. What's more, the sales staff of some big brand tiles have no idea about the implementation of the new national standard. However, according to analysis by industry professionals, the entire industry has been whispering in this calm market.

The market response to the new version of the "National Standard for Ceramic Tiles" promulgated and implemented, how is the acceptance of the market? The reporter found that in the Lanhai ceramics market, most of the ceramic tile prices were found on the market, and there are still high quality products and qualified products. The reporter randomly surveyed a number of consumers and found that they generally did not know the new national standard of tiles. Only one consumer said that it seemed to have seen the new tile standards implemented in the news, but it is not clear what the specific content is. Consumers do not know it, but it is understandable that after all, it is an industry standard, but the reporter discovered after asking several tile brands that the salesman who was actually asked did not know this standard.

New standards for tile implementation industry consolidation is speeding up brewing integration is brewing Although the sales market response is flat, but for most ceramic tile manufacturers, the implementation of ceramic tile new national standard is not a very common thing. Champions, Ou Shennuo, Bode, Asia Miner, Dongpeng and other brand manufacturers believe that the biggest benefit of the new national standard of ceramic tiles is to unify the standards of the entire industry and accelerate the integration of the ceramic tile industry. Prior to this, domestic ceramic tile production was too fragmented because of the origin, and the product standards implemented in various regions were not the same, including local standards, regional standards, and national standards. Nowadays, the implementation of new national standards for ceramic tiles has improved the technical indicators of ceramic tiles and enhanced the quality of products.

The reporters of the strong and weak return from unannounced visits to the ceramics market discovered that the technical threshold for raising the new national standard is mainly for small businesses. For large companies with well-known brands, the implementation of the “internal standard” is much higher than the national standard. . For example, the straightness error value of 600mm×600mm polished tile is ±1.2mm according to the national standard, and the general enterprise will be controlled within 0.5mm, and some even reach 0.2～0.3mm. The distributors of the Baldite brick told the reporter: “While well-known brands are comparing products, they often use corporate standards, Euro 2 standards, and national standards to make comparisons. Usually, corporate standards are higher than the other two standards. With the continuous development of the market, Well-known companies will become more and more powerful and their market share will increase. Small businesses will have to leave the market."