Wallpaper industry living environment is worrying

The wallpaper is like a dress on the wall of the home, so that the entire home is full of lively expression. Especially the personalized and high-quality decoration, the new wallpaper in the texture, decorative effect and practicality, all have interior wall paint difficult to achieve results. According to predictions from experts at home and abroad, in the next 20 to 50 years, wallpaper will still be the main material for interior decoration.

It is believed that with the gradual maturity of the industry and the formation of large-scale products, the personalized style of domestic wallpaper companies will be enlarged, and a personalized wallpaper company will eventually be formed to provide a professional service model. The strategy of stimulating consumption on a scale and using individuality to achieve a win-win situation in the market may make wallpapers a good strategy for more consumer families. It is not difficult to imagine that “the style of displaying wallpaper with a wall” will become a reality in the near future. .

According to the Yubo Zhiye Market Research Center, as a certain sense of the art product, the wallpaper should be branded as a self-supporting style in its development, and should be the leader of the game; it requires high-quality designers and operators in terms of aesthetic quality and taste. Unique and demanding, and can advance with fashion, thus creating its unique personalized brand and products, to show consumers a unique style and charm, this is the domestic wallpaper companies to catch up with Europe and the United States wallpaper company's king.

At present, the development of the wallpaper industry is already approaching maturity, but due to market pressures, many wallpaper companies will inevitably be eliminated when they compete in the market. There have already been a number of enterprises that have fallen into the white-hot struggle, but face the rebound in the housing market. The major wallpaper companies still need to see hope. Only in this way can they win a place in the market.

Surviving Environment Worries From the in-depth research of the Chinese wallpaper industry market and the investment strategy research and analysis report, it is difficult to bring about substantial growth in the wallpaper industry both in terms of the cancellation of real estate purchase restrictions and the reduction of mortgage interest rates. The situation of the entire real estate industry is still not optimistic. After experiencing high-growth and high-profit development, China's real estate industry has slowly changed into narrow fluctuations and even a downward trend. Affected directly by the real estate market, the wallpaper industry is in a downturn and sales are reduced.

In addition to the impact of the large environment, China's wallpaper companies also face the invasion of foreign enemies. For example, the sluggish domestic wallpaper market has not stopped the pace of foreign wallpaper brands from entering China. Instead, foreign brands have been accelerating their speed, and they have even paid great attention to displaying their unique charm and expanding their recognition in the Chinese market. Some well-known foreign brands have gradually established a foothold in the Chinese market, which has caused certain ethnic wallpaper brands to suffer certain coldness.

Under the predicament, the source of a certain wallpaper brand official said that this year's wallpaper market environment is not optimistic. Instead of pursuing a complete resolution and negative silence, it would be better to break the rules, preemptively, and seek alternative ways before they can win a place. Such as entering the electricity supplier is a new attempt.

Indeed, now that e-commerce has mushroomed in all walks of life, the wallpaper industry has also ushered in opportunities for breakthroughs. Due to the nature of the industry, it is not easy for a wallpaper company to make good use of e-commerce. Small and medium-sized wallpaper companies need to make appropriate preparations before they can wait and see before embarking on e-commerce.

First of all, we must be familiar with the e-commerce business model process and establish an e-commerce operation team. Second, the wallpaper companies should do a good job in the market research of e-commerce products and understand the market demand of the wallpaper industry and the defects of the enterprise's own products. As long as the crux of the problem is identified, the right path for the e-commerce of wallpaper companies can develop smoothly.

In addition, another way for the wallpaper industry is to sell through overseas markets. China's products have a higher price/performance ratio in the international market, while foreign countries, especially developed countries, mainly use “import” methods to meet their domestic market demand. With the gradual recovery of economies in developed countries such as Europe and the United States, demand for the wallpaper industry is still strong.