The economic growth slowed down, the annual growth rate of the automobile industry returned to a stable state, and the new functional positioning of the capital put forward new requirements for Beijing's manufacturing industry; the development of self-owned brand cars was faced with the difficult situation by the joint squeeze of the joint venture brand and the decline of market demand. Industrial land prices, labor costs, logistics costs, and rising sales expenses have further weakened the profitability of enterprises; the lack of automobile export market has cast a shadow over the internationalization strategy of vehicle companies; the environmental impact caused by haze weather has also given Auto companies have put forward more urgent requirements for accelerating the development of new energy vehicles. These new normals have brought new problems, new contradictions and new risks to the auto industry, and have become a “blocker†for auto companies. From a macro perspective, improving the quality of economic growth is mainly to increase the input-output ratio of the national economy, increase the factor productivity of the whole nation, and improve the efficiency of resource use, thereby increasing the income of residents, corporate profits and government revenue. The recurring cycle of economic research expansion, recession, depression and recovery is called the economic cycle. Traditional industries, including the automobile industry, are subject to fluctuations in the economic cycle. However, high-tech industries such as the Internet are affected by the economic cycle. Small, this is due to innovation in products or business, and the subversion of traditional industrial business models. There are many such examples in Silicon Valley in the United States and Zhongguancun in China. The Alibaba phenomenon is also a typical case. However, whether it is a traditional manufacturing industry or a high-tech industry, there is a common pursuit, that is, to achieve more profit while the business grows. Let's talk about the strategic considerations of profit orientation from three aspects. First, the industry's industrial portfolio problem It is impossible for large enterprises to become high-tech enterprises, and traditional manufacturing enterprises are unlikely to be transformed into Apple and Alibaba. Faced with the changes in the competitive environment and the cycle of the economic cycle, large enterprises often face the choice of industrial portfolios, and what industries are they entering? When is the time to enter? Whether the conditions of their own resources can keep up with the rhythm of the development and changes of various industries, etc., are all issues that should be fully considered when making strategic decisions. The stone of the mountain can be used to attack jade. The case of Li Ka-shing's Hutchison Whampoa and the US GE company is very valuable and valuable. The industrial balance of Hutchison Whampoa mainly includes five aspects: First, the industrial portfolio takes into account both growth and stability; Second, the industrial portfolio must maintain a balance between profit and cash flow; third, the industrial portfolio must have production areas, There must also be service areas; fourth, there must be industries with periodic resonance and hedge industries in the development cycle; fifth, at least one financing platform should be cultivated in each industry sector. It is precisely because of the scientific industrial combination that Li Ka-shing's retail, energy, real estate, telecommunications, ports, investment and other industrial sectors managed by Hutchison Whampoa have risen and fallen, but the overall performance is steady and rising. American GE company, in Jack? The Welch era created a leading industrial portfolio and development model. It is very simple to say, "Do not do first, do second." It refers to all the industrial fields that GE is engaged in. It is positioned to be the leader of the industry. If you do not do the first, you will be the second. If you are in the third place, you will sell it. Because GE knows that any industry that can really make big money is only the industry leader. It is not only the leader of new products and new business models in the industry, but also the price priced by this industry to provide products or services to consumers. The followers of the third place will not have this decision. The development of BAIC to today, at the enterprise level of the country, can be said to have a certain economic scale, but also has a strong comprehensive strength and anti-risk ability. Under the new normal, we should re-examine the strategic positioning and development planning of the enterprise, and how to achieve a better and more reasonable industrial combination and industrial development. For BAIC, there are three strategic directions for development. First, new energy vehicles are poised for development. General Secretary Xi Jinping pointed out in the Shanghai Automotive Survey that “developing new energy vehicles is the only way to become a car powerhouseâ€. From the perspective of BAIC, located in the capital city of Beijing, it has the advantage of location and talents. It can not only accelerate the transformation of BAIC from traditional products to new energy vehicles, but also realize the major changes in BAIC's innovative ideas, business methods and development models. A new way for the common development of traditional cars and new energy vehicles; second, the potential of production services industry. From a global perspective, the production service industry is a business area extended by Europe and the United States and other automotive and manufacturing companies, with economic development. The income level of residents has increased, and the consumption upgrade has been driven. The proportion of producer services has become larger and larger, and the profits contributed are increasing. The profits of producer services such as Ford and GE have already exceeded the manufacturing industry. . At the same time, with the development of China's economy and the improvement of residents' consumption power, the number of cars has exceeded 150 million. According to forecasts, the growth rate will continue to be around 7% in the next five years, and China has become the largest in the world. One of the Internet countries, the market potential and development space of the automobile-related production service industry will become larger and larger. If you can not catch up with the fast development of the production service industry, you will not only miss the opportunity, but also seriously It affects the transformation and development of enterprises. Third, the general aviation industry has broad prospects. With the gradual opening up of China's low-altitude fields, China's general aviation will usher in the spring of industrial development, and the huge potential of long-term market development will gradually be released. Like a big cake, it will make those companies inside and outside the industry rushing to snatch and want to take away one. As the forerunner, Beiqi is also in the capital Beijing. It has the comprehensive advantages of time, place and people. Only with firm confidence, clear development ideas and goals, and the spirit and discouragement of whoever is waiting for me, with steps and rhythm, Focus on the big dry fast. Second, the relationship between development speed and economic benefits There are two main factors affecting the development speed of enterprises. First, the economic growth is improving. The growth rate of the industry accelerates the opportunity for enterprises to share high growth and achieve rapid development. This is the growth of opportunities. Second, the economy and the industry are growing at a low rate, but enterprises The competitive advantage is highlighted, and the growth of the industry is achieved, which is caused by the growth of capacity. The automotive industry is a typical technology, capital, and talent-intensive industry. Compared with other traditional manufacturing industries, it has a higher threshold. Moreover, China's auto industry is also an industry controlled by the government, with high barriers to the industry. Along with the rapid economic growth in China's reform and opening up over the past 30 years, China's auto industry has achieved unprecedented rapid development. It has become the world's largest producer and consumer, and will continue to maintain a high speed. The world automotive industry. In the past 30 years, especially in the past ten years, the production capacity of the automobile industry has increased substantially. Whether it is a joint venture or a self-owned brand enterprise, it has set off a vigorous staking area and your car production capacity expansion campaign. In the first half of the year, the Chinese auto industry has formed and under construction capacity of about 35 million units, far exceeding the sales volume of 24 million units this year. Moreover, the impulse to expand capacity of major automakers, including joint venture brands, continues. The past structural overcapacity of the auto industry will evolve into a surplus, and market competition will further intensify. From the development history of the automobile industry in Europe, America, Japan and South Korea, the healthy development of the automobile industry depends on two aspects. First, the automobile industry has developed to a certain scale. For example, after the number of thousands of people is close to 100, the rational development and healthy development are correct. The sustainable development of the industry is particularly important, and the active guidance and scientific management of the government and industry associations are very necessary. Second, the speed of expansion of the scale of various automobile manufacturers and suppliers and distributors is particularly important. Sales growth and non-profit growth are prominent contradictions in business operations, and sometimes even the beginning of a vicious circle of enterprises. The relationship between speed and efficiency in economics is that economic benefits should be based on the speed of economic development. Only when the speed of development is maintained can it be more likely to achieve certain economic benefits and leave a certain growth rate. It is impossible to talk about economic benefits; for the same reason, the speed of economic development must be based on economic benefits, and sustained economic development can only be achieved on the basis of continuously improving economic efficiency. Today, the automobile industry, especially automobile manufacturers, is in a period of scientific adjustment and development speed and economic benefits. In the past, one-sided pursuit of total growth, desperate expansion of production capacity, scale, outstanding output value, and growth rate of operating income may have come to an end. It is. In particular, in the expansion of self-owned brand products and scale expansion, sales volume is growing, but profits are not increasing, but market share is shrinking, and continuous losses are not limited. To reverse this situation, market-oriented, product structure adjustment targeting consumer demand bears the brunt; secondly, compress fixed asset investment, promote light asset management, invest resources in product development and technological innovation, and invest in brand building. In terms of network development, we will invest in the improvement of the quality and operational efficiency of our employees, and ultimately achieve a benign development path of growth in production and sales and market share, and increase in bicycle income and bicycle profit. Third, strategic thinking in the context of the Internet The Internet has become a way of life for people, and it is still deeply affecting the future of society. The Internet has become a representative of advanced technology, advanced culture and advanced productive forces, and it is still in the future development goals and direction of advanced technology, advanced culture and advanced productive forces. As Ma Yun said at the closing of the world's first Internet conference: "The Internet brings great value to human beings, just like any technological revolution, it will bring huge impact to human beings. But we believe that every time Great impact, every great challenge is an opportunity for human progress and perfection. The Internet is an opportunity for the common development of mankind. The Internet is the hope of the common progress of mankind. Of course, the Internet is also the perfect responsibility that human beings need to undertake together." In the past, the formulation of corporate strategy under traditional conditions is based on the future development of the economy and the industry in which the enterprise is located. Based on the existing resources of the enterprise and the resources that can be obtained in the next step, the entrepreneur relies on his life experience and Judgment of future uncertainty is determined. The general rule of this traditional formulation strategy is that the short-term is clear at a glance, the medium-term can be estimated, and the long-term is extremely uncertain, that is, it is unpredictable without rules. In the past, the competitive advantage between enterprises was compared with who developed new products first, who built several new factories, and whose business scale ranked first in the industry. In the age of the Internet, it is different. The standard for measuring the development of a company has changed. It is not how much the company directly produces, but how much it has earned. The rules of the game have changed. How many employees and how many sales outlets you have in the past? Now, what is the e-commerce platform you use? What is the daily volume and turnover? Finally, how much traffic is there than you, how many customers. In the past, companies made plans in units of years and months, while the Internet era was based on daily, hourly, minute, or even seconds. From the perspective of time, the enterprise strategy formulation and strategic transformation in the Internet era should start from adjusting the time measurement unit, otherwise you will be left behind by others. From the perspective of cross-border thinking, in the past, the development of products was basically all-inclusive from beginning to end. With the increasing division of socialization, in the process of developing new products, communication and coordination among enterprises became more and more frequent. Information is exchanged almost every moment, and the medium of information exchange is the use of Internet technology. From the perspective of dynamic changes, under the traditional conditions, the development of things is linear, while in the Internet era, the development of things is non-linear, and the environment changes rapidly, the information of competitors is confidential, and all aspects of enterprise competition involve various factors. The wide range is unimaginable. That is to say, the uncertain and unpredictable factors affecting the enterprise strategy and affecting the business results of the enterprise will be more and more complicated and more complicated. This requires enterprises to learn to innovate and change and dare to innovate. Change. As General Secretary Xi Jinping said at the APEC Business Summit, “Life never cares for the old and the status quo, but leaves more opportunities for those who are brave and daring and good at reform and innovation. In the face of a new round of global growth, The reformers advance, only the innovators are strong, and only the reform and innovation wins." From the perspective of strategic synergy, under traditional conditions, enterprises have their own strategies and their respective goals, like the 100-meter race on the track and field, whoever runs the fastest, who is the winner. In the Internet age, in today's globalized division of labor, companies not only have to run fast, but partners also have to run fast, and they must run together. The R&D, suppliers, distribution and services of automobile manufacturers, including labor outsourcing, all have partners, and we need everyone to work together to achieve the goal. Like the 4x100m relay race on the track and field, only four people ran fast to win the final victory. Strategy formulation and strategic management in the Internet context, not only professionals should apply Internet technology, but also corporate decision-makers and managers should use the Internet as a partner for work and life as an irreplaceable partner in promoting corporate development. The sustainable development of enterprises and the increasing economic benefits of enterprises are the yardsticks for measuring the success or failure of corporate strategy. The accuracy of this ruler depends on the technical level and proficiency of your application of the Internet. Zonglan continues to be respected as an innovative eyelet machine designer, brass eyelet manufacturer and exporter.
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