China's building materials industry is welcoming new opportunities for development

Although China's door and window industry faces many difficulties and development problems, it also has many favorable conditions, namely, gradually standardized industry policies, huge market demand, abundant raw material resources, and diversified product advantages. Experts say that China's door and window industry still There will be good development prospects, door and window enterprises should be prepared to create a brand era of door and window consumption. Xiaobian is here to analyze the five major injuries in the Chinese door and window market:

First, pseudo environmental protection

In order to comply with the trend of green environmental protection, when promoting the door and window materials, the merchants mostly highlight their safety and cleanliness. However, whether environmental protection is determined by the raw and auxiliary materials used in the products, China has not yet carried out sampling tests on the complete sets of doors and windows, nor has it issued corresponding standards. In addition, some manufacturers are also likely to cause environmental quality problems by cutting corners.

Second, the hardware performance is poor

Consumers lack the ability to judge the pros and cons of hardware, and lack sufficient understanding. However, hardware and accessories play an important role in the whole set of door and window materials, which will directly affect the overall quality of doors and windows, and have a great impact on the normal use of doors and windows and the use of "life".

Third, the production process is not guaranteed

Exquisite production technology is the basic guarantee for high-quality doors and windows. Many manufacturers claim that they have advanced production lines. In fact, there is no need for first-class craftsmen to strictly control the quality. Therefore, consumers should not only look at the manufacturing process of doors and windows, but also ask the manufacturer's site, production equipment and craftsmen when purchasing doors and windows.

Fourth, the design of doors and windows lacks professionalism

Because the size of the doors and windows is not equal, it is particularly important to design whether the doors and windows are professionally installed. From the initial on-site measurement of the designer to the final plan determination, not only must the overall style be considered, but also the rationality of the layout, and every small link should not be neglected.

Five, layer plus code

Some companies have vagueness on the price of the products. At first glance, they think that the price is still reasonable, but they hide the murder. After the consumers order, they will be superimposed at the time of settlement. For essential parts such as laminates, drawers and glass doors, they must be paid separately. money. Therefore, consumers must not only understand the basic configuration, but also get a detailed list at the time of ordering, so as not to be "slaughtered" at the time of settlement.

To this end, Xiaobian reminds consumers to pay attention to the situation of manufacturers' production and operation when buying doors and windows, whether they have their own professional installation team, whether there is a special service department, etc.; pay attention to verify the qualification of the business, such as foreign brands, Ask them to show relevant proof. In addition, you should also pay attention to the inspection reports of raw materials such as plates and materials to avoid buying inferior products.

How to seal the victory in the face of unfavorable situation

A branded product, even if it is specially developed for wooden doors, may produce a large number of products. Don't try to make these series of products bloom all over the world, and what series are selling well. Enterprises should focus on selecting one or two products and go all out to make them a single product sales champion. “There is no way to reclaim the mountains and heavy waters, and the villages of the dark and the flowers”, how can the wooden door enterprises seize business opportunities and jump out of the encirclement? According to the analysis of the heads of the market, the company can solve the problem from the following aspects.

First of all, quality is the mainstay, supplemented by after-sales service to build a brand. At present, many companies in the wooden door industry have created their own brands. Most companies also focus on building brands as a key job. They continue to increase their investment and increase the intensity of advertising. Nowadays, advertisements for door products can be seen in various publicity media. It is not new to hire celebrity endorsements in the wooden door industry. But advertising is not the whole content of brand building. In order to continuously improve the brand's influence, enterprises need to continuously improve their product quality and after-sales service.

Support the scale development of green buildings. The central government will grant a fixed amount of subsidies to the green eco-city that has been audited to meet the above conditions. The fund subsidy benchmark is 50 million yuan, which is based on the comprehensive planning and construction level of green ecological city, the scale of green building construction, evaluation grade, and capacity building. For the green ecological urban areas with high planning and construction level, large construction scale and outstanding capacity building, the subsidy quota will be increased accordingly. The subsidy funds are mainly used to subsidize the incremental costs of green building construction and urban green ecological planning, indicator system formulation, green building evaluation and energy efficiency assessment and other related expenditures.

Green buildings need to benefit people's livelihood

Encourage affordable housing to be constructed in accordance with green building standards. All localities should effectively improve the construction level of affordable housing such as public rental housing, low-rent housing and affordable housing, and emphasize green energy conservation and environmental protection requirements. When formulating affordable housing construction plans and annual plans, areas with conditions should have a certain proportion of security. The housing is designed and built to the standards of green building.

Accelerate the development of green buildings in the public welfare industry. Encourage local governments to take the lead in implementing green building standards in the construction of public welfare buildings such as government office buildings, schools, hospitals, and museums. In conjunction with the level of economic and social development in the region, the implementation of mandatory green building standards pilot projects in public welfare buildings, from 2014 onwards, the government invested in public welfare buildings to implement green building standards.

Effectively increase financial support for affordable housing and public welfare industries. Green building incentives and subsidies, renewable energy construction application funds are tilted towards affordable housing and public welfare industries, and priority rewards for high-star award standards are met. Guaranteed housing development will be given priority when developing one-star green buildings to a certain scale. Fixed subsidy.

Promote green building

Scientific and technological progress and industrial development

Actively promote the advancement of green building technology. The finance, housing and construction departments at all levels should encourage the construction of building energy conservation and green building engineering technology centers, and actively support the research on key technologies common to green buildings. Increase the promotion of high-strength steel, high-performance concrete, building insulation materials with excellent fireproofing and thermal insulation properties. According to the development needs of green buildings, we should promptly formulate relevant technologies, product promotion announcements, and catalogues to promote technological advancement in the industry.

Vigorously promote the utilization of construction waste resources. Actively promote the comprehensive utilization of construction waste resources in cities above the prefecture level. All levels of finance and housing urban and rural construction departments should systematically implement waste collection, transportation, treatment and reuse, and accelerate the development and utilization of construction waste resource utilization technology and equipment. Implement centralized treatment and grading utilization of construction waste, and establish a specialized construction waste centralized treatment base.

Actively promote the industrialization of housing. Actively promote a new type of building system suitable for residential industrialization, support the construction of industrial bases integrating design, production and construction, accelerate the establishment of standard systems for architectural design, construction, and parts production, realize the generalization of residential parts, and vigorously promote residential Renovation, implementation of new homes in one renovation or menu-style decoration, to promote the integration of personalized decoration and industrial decoration.

At the time when the construction of the "Twelfth Five-Year Plan" gradually entered a climax, the "Opinions" injected new vitality into the development of green buildings. For the steel structure industry, the "Opinions" are both opportunities and new challenges. Because green buildings are not the same as steel buildings, the characteristics of steel structures can reflect the advantages of green buildings everywhere, such as saving construction time, construction is not affected by the season; can increase the building space and reduce the building space. Garbage and environmental pollution; building materials can be reused, can drive the development of other new building materials industry; the building has good seismic performance and is easy to be modified during use.

Through the Dongfeng issued by the "Opinions", the steel structure industry strives to give the whole industry the power to truly build a steel structure into a wonderful building in green buildings.

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