Analysis of Five Phenomenon of Children's Paint

Children's paint more playing "green card"

Recently, Xiao Bian's home decoration, one after another visited the major paint market, and found that many of them have introduced children's paint products, such as Dulux, China Resources, Garbo, Nippon and other brands have also launched For children's decoration products, the words "full-scale charcoal," "children's room only," and "natural environmental protection" are clearly printed on the outer drums of the products. For children's paints and children's paints that are frequently appearing on the market, Xiao Bian seems to be mainly propaganda concepts of brand sales personnel. The actual effects of the products have yet to be studied by relevant departments.

High paint prices for children Xiao Bian visited the major building materials markets and found that all the children's paints with the words “children’s special” were about twice as expensive as ordinary paints on the market, and some were even 2–3 higher. Times. The price has become a major feature of children's paint, but in the face of such high prices its sales are not bad. Relevant sales staff said that in recent years, more and more consumers choose children's paint to paint the children's room or even the entire house. These consumers are all high-end consumer groups with extremely stringent environmental protection requirements. The purchase of children's paint is increasingly becoming a A kind of fashion shopping, natural prices remain high.

Children's paint market is not standardized In recent years, as many domestic and international paint brands have successively launched children's paint products, and began to promote high-frequency advertising, terminal promotion. After the brand's high-profile intervention, many small and medium-sized brands have also followed suit and launched their children's paint products. Some sales people are almost stereotyped "environmental protection, health, scrub, and no pollution", but when asked about specific data parameters, some indicate that they cannot be issued or vaguely made unclear. There is no way to discern the quality of the products. Children's paint market is not standardized and immature, and it lacks relevant industry norms and policy guidance.

The lack of children's paint industry standards On October 1 last year, China's first compulsory national standards for "restrictions on harmful substances in toys used paint" were formally implemented. However, national or industrial standards for children's room interior wall coatings have not been introduced. At present, all paint companies are still implementing the universal national standard of "Restriction of Harmful Substances in Interior Decoration Materials Interior Coatings" issued in 2008, which cannot provide specific specifications for children's paints and other products.

Children's paint lack of supervision agencies Even if the well-known brand of children's paint products compared to ordinary latex paint, it has indeed made the requirements of the indicators more stringent. However, it is not ruled out that unscrupulous companies use “children” as a gimmick to hang sheep and sell dog meat. The State and Association does not currently have a special agency to inspect and supervise children's paint products of this type. In the test reports provided by companies themselves, their testing organizations often lack credibility and authority.

Therefore, Xiao Bian suggested that our consumers should pay attention to children's paint, and be careful not to be fooled!