Now our company's products are
diversified,We also made deep processing of these popular metal weaving
mesh and metal plate mesh, and develop Storage Basket products, which is mainly
used for storage. In addition, our barbecue grill product is also a newly
developed variety. Our team deeply studiesJapan,Koreaand European markets, and the products cater to the customers' preference in
different regions. At the same time, some less common alloy metal mesh
products, we can also produce and scheduled production, such as brass mesh,
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these small crowd consumers, and solved the problem of difficult to find goods.
The main features of these unconventional products: export quality,
exquisite design, variety, price, value for money
The main application areas: ordinary residents living home, medical storage,
building, food industry, and chemical industry, etc., our products penetrated
into all areas of people's lives.
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Hong Kong, an international free trade port known as a shopping paradise, has a high population density in urban centres. The rapid development of real estate over the years has led to the consumption of Jiantao sanitary ware. I always wanted to look at the development of the international urban building materials market separated from Shenzhen and the river. Recently, I finally had the opportunity to walk into Hong Kong's Building Materials Street with my colleagues.
Like most developed cities, architectural ceramics, sanitary ware and other building materials have become indispensable products for Hong Kong people. However, it is beyond our expectation that the building materials market in Hong Kong is far from the number of first and second-tier cities in the Mainland. There are only two streets: one in Mong Kok Road in Kowloon and the other in Hong Kong Island. We visited Mong Kok Road this time. What is even more surprising is that the Mong Kok Road in Kowloon, where the building materials store has gathered, is a mess and there are no large and bright shopping malls and luxury showrooms that are common in the Mainland. However, it is the main location for Hong Kong people to purchase various building materials. These building materials stores are mainly floor-to-ceiling, with an area of ​​20 to 30 square meters. The shops operate in their own right, and they have their own responsibilities. The service quality is uneven. There are also a lot of stockpiles on the open-sided sidewalks of the shops, and there are no warehouses. Some products Only sunshine and rain, shopping environment is not at all comfortable.
In a conversation with a store owner, they learned that most of these stores are engaged in retail business. Hong Kong's home improvement consumers like to personally go to the store to pick goods. The shopping guide or the store manager will recommend products to them, and then ask the workers to install the shops after purchasing. The boss named Huang also told reporters that in the Hong Kong building materials market, products can be divided into two categories. Famous European brands and Chinese mainland brands, as in most market conditions, European brands are known for their high quality and high prices. They are high-end brands. The consumer's first choice, due to its excellent quality, is that many mainland consumers will come to Hong Kong to purchase; while mainland products, including some foreign brands producing products at the domestic production base, can only take the low-end price and quality. At the same time, other store owners have told reporters that Hong Kong market prices are generally more expensive than those in the Mainland due to Hong Kong's high rent for housing and labor. In recent years, some Hong Kong residents have rushed to the mainland of Shenzhen to purchase building materials.
The reporter observed that these building materials stores in Mong Kok Road were very fragmented and could only provide retail sales. The promotion method was also very simple. Some middle-aged women arranged for some middle-aged women to distribute leaflets and pamphlets to passers-by, but the results were not satisfactory. The reporters interviewed found that the people of Hong Kong had very limited knowledge of the development of building materials in the Mainland. They still remained on the low price and quality of many years ago. This may be related to the fact that Hong Kong agents are more involved in retail sales. Many mainland brands that do well cannot reach them. This is the end of Hong Kong consumers; on the other hand, famous European brands have a long history of entering Hong Kong, leaving a very good reputation and brand image. Therefore, in order to enter the hearts of Hong Kong consumers, building materials brands in mainland China must strengthen the development of Hong Kong's marketing channels.
Actually, many years ago there were statistical data mentioning that Hong Kong, Macao, and Taiwan markets are important areas for the export of China's building materials, and Hong Kong is a transit point for China's building materials products flowing to developed countries and regions. According to related surveys, Hong Kong’s building materials market has grown by 10% each year, reaching 104.6 billion in 2010. About 83.2 billion yuan of building materials entering the Hong Kong market are re-exported to other countries; local sales have reached 23.5 billion, of which, Tiles, bathrooms, and cabinets account for most of the volume. In addition, the Hong Kong government has also actively implemented many projects, such as the refurbishment of old buildings, etc. In the next five years, the annual sales of building materials in Hong Kong are expected to reach 45 billion and the profits will reach 15 billion.
The selection of China's building materials brands can not but take note of the city’s trade platform. Although Hong Kong is only a place for projectiles, it has very unique advantages. As an internationally renowned trading platform, Hong Kong has a sound legal system. The import of building materials is tax-free. Thanks to the developed transportation network, many overseas companies have established offices here. Its degree of internationalization, degree of marketization, and degree of legalization can not be matched by the mainland. Selecting Hong Kong means choosing a permit to enter the international market. At the same time, Hong Kong is also a transportation center, financial center, and brand center. The mainland, especially Guangdong, is built. Ceramic products must go global and create a global brand. Through Hong Kong's exposure to foreign investment, we can establish our own marketing base. Our talent cultivation thinking will be more internationalized and better integrated into the international market.
With the increasingly close cooperation and exchanges between Hong Kong and the Mainland and the development trend of Shenzhen-Hong Kong economic integration, the building materials market in Hong Kong will undoubtedly face the challenge of transformation and upgrading. The fragmentation of Hong Kong building materials stores is currently the biggest obstacle. Perhaps it is time to set up a store in Hong Kong that allows Chinese brands to make their debut. It is said that people of insight have started to move China's building materials brands to the high-end building materials market in Hong Kong. The excellent pottery brand has more opportunities to go to the world.