The price war is outdated

In the face of fiercely competitive price wars, experts believe that the core competitiveness of branded doors and windows is not in price, and the real brand doors and windows are mainly looking for a harmonious home life in terms of services, design, philosophy, and humanities. A lot of doors and windows enterprises have stepped out of their own path in the gradual exploration and have been recognized by more and more consumers. Although small workshops for doors and windows have been competing for the marginal market in the form of “price wars,” brand doors and windows have become the mainstream of market consumption but it is an indisputable fact.

Price war has long been no longer the object of consumers. According to a survey, 58.97% of netizens chose “moderately priced” when choosing doors and windows, 16.67% chose “after-sales service”, 10.26% “designed new wave”, and 14.1% “big brand”. From the above data, it can be seen that the long-term low-level competition in the door and window market and price war has formed the price guide for the consumer market of doors and windows. Although low prices are often more likely to be favored by some consumers, the quality of the doors and windows of the workshop often attracts many dissatisfied consumers. Many netizens have expressed their opinions on the website, and the uncertainty of the workshops has brought a lot of consumer distrust. Many consumers have sacrificed the services that they should receive after choosing low prices, and they do not enjoy the enjoyment of high-quality door and window products.

Urgently-expanded sanitary ware marketing channels The head of the Tianda door industry believes that workshop doors and windows are particularly prone to disputes, and that conflicts are difficult to resolve. Whether it is the quality of doors and windows or the overall design is difficult to meet the current consumer pursuit of the quality of doors and windows products. From the perspective of long-term development, "price war" is not conducive to the sound development of the windows and doors market, and the market potential of brand doors and windows will have a huge room for growth.

Brand doors and windows force expansion. In the face of fiercely competitive price wars, experts believe that the core competitiveness of branded doors and windows is not in price, and the real brand doors and windows are mainly looking for a harmonious home life in terms of services, design, philosophy, and humanities. A lot of doors and windows enterprises have stepped out of their own path in the gradual exploration and have been recognized by more and more consumers.

In order to consolidate their strong brand position, many enterprises in doors and windows have stepped up their marketing efforts, and have built a comprehensive approach in the areas of channel construction, channel layout, hard terminal construction, soft terminal construction, team building, and supervision and evaluation systems. Business platform. In the face of good market prospects, many home furnishing professionals have shown optimism. The value of doors and windows brands can not be traction by price factors, brand doors and windows enterprises must grasp the pulse of the market, and strive to innovate in business and win better market opportunities.