Cost-effectiveness will become a high-definition video conference to seize the market tool

At 0:00 on April 8, the ex-factory price of gasoline and diesel in China was raised by 500 yuan and 400 yuan per ton respectively, and aviation diesel was increased by 500 yuan per ton in the same period. A new round of rising oil prices has intrigued countless people. In view of the fact that taxis in the city and fuel surcharges on domestic routes have been raised, corporate travel expenses have risen once again, causing the cost burden of many companies to expand again. It is precisely because of this that the videoconferencing system supported by the "business class killer" has reached a new height.

In the current videoconferencing market, there are mainly SD and HD products in terms of image clarity. Although due to network environment factors and price factors, the current market applications are still based on standard definition, but from the perspective of technology, HD products are undoubtedly more forward-looking investment. As technology continues to mature, high-definition video conferencing systems can now achieve high-definition visual enjoyment without increasing resource possession. In the long run, the market is more competitive.

With the continuous improvement of the network environment, the network has become less and less restrictive for high-definition video conferencing applications. Therefore, the higher price and cost have become the biggest concern for users when purchasing high-definition products. For many video conferencing vendors, if they want to win the initiative in the market for high-definition video conferencing, breaking the price bottleneck will become a prerequisite.

For the majority of users, the quality of the product is important, but the input cost cannot be ignored. In view of the current situation, in addition to certain industries with high requirements for image quality, "high definition" is only a visual enjoyment for most ordinary users, and does not have the necessity of existence. Therefore, excessive prices will Reduce the cost-effectiveness of the product, so that users feel that investment is wasted. In the development of the high-definition market, only high-definition products that pass the price can have more room for development.

The constant widening of the scope of video conferencing applications has gradually pushed professional products into consumer products. However, this kind of change is still in its infancy. In the consumer field with cost performance as the guideline, good and inexpensive goods are the masters of the market. In addition, with the maturity of high-definition video conferencing technology, product homogeneity has become increasingly prominent, in order to stand out in the market competition, the price card will be the first choice.

For the videoconferencing market in 2011, Craig Malloy, CEO and co-founder of LifeSize, pointed out that the global market size will reach 2 billion US dollars, the annual growth rate is between 15 and 20%, while the Chinese video conferencing market scale reaches 200 million US dollars. It accounts for 10% of the world market and will become the second largest videoconferencing market after the United States. The huge market size is certainly an opportunity for videoconferencing companies. It is also a huge challenge. In the increasingly fierce HD hegemony competition, cost-effective products will be seed players.