Doors and windows enterprise development must follow the trend to achieve both internal and external

The unstoppable rise in raw material prices has directly contributed to the intensification and diversification of the forms of competition in the door and window market. The expansion of the scope of competition, due to the shrinking market share and the thinning of profits brought about by the rise of raw materials, has caused the most prominent contradictions to shift from a single competition to a complex one.

A single competition means is difficult to obtain and maintain competitive advantage, and it is also unable to meet the complex service demands of customer diversity. It presents a combination of multiple promotion methods, and a combination of services, prices, and promotions.

What are the most important factors in the sales process? Product quality, product styles, prices, services, etc. have become indispensable hotspots for competition in the doors and windows industry. Today's market competition is not only reflected in the competition of product quality, but reflects a variety of comprehensive competition situations. Aside from price competition, the focus is on the quality, level, means, and procedures of the service. The three-dimensional competition no longer stops the competition between the market and customers, but further expands into technologies, information, talents, and even strategic partners. competition.

The so-called purpose of competition also shifts from pursuing market share to fighting for customer return rates. Many doors and windows enterprises rely on repeat customers and word of mouth to constitute the major source of profits. Cultivating and maintaining these customers' “loyalty” is directly related to the survival and development of door and window companies. The traditional way of price competition is difficult to adapt to market changes. With the increase of consumer attitudes, consumers are increasingly demanding services. Therefore, non-price competition such as service quality, service efficiency and service innovation has become the main competition method in the current window and door market.

From relying on internal advantages to internal and external resources. The concept of change, in the traditional competition conditions, doors and windows companies rely on internal advantages, such as product quality, product brand influence and so on. The current market competition is not only through its own internal advantages, but also through its own resources and market speculation. The formation of a combination of internal and external strengths, focusing on the quality of doors and windows products, and also focusing on the promotion of doors and windows brands, focusing on service improvement is very important.