Hardware industry lacks brand-based branding

Years of experience in exporting make these hardware companies generally produce in accordance with the quantity and product specifications reached on both parties' orders. There is no specific responsible person for product research and development, innovation and improvement, resulting in a poor product innovation capability for a long time. , can not make product updates for the market. Many hardware companies lack brands, mainly OEMs, and most of them are OEM orders. These high-quality and low-cost products are often used for "marrying Other people's clothes." They use LOGOs and packaging for some foreign brands, and the brand awareness of their own products is almost Zero. Without independent intellectual property rights and without its own brand, the product's brand connotation, core value, price, packaging, brand culture and other relevant elements are all left blank.

Selling stores do have a lot of potential for success. Huitailong relied on the franchise system from an unknown brand to the current industry-renowned brand, all of which led other companies to follow suit. However, success is no accident, and the road to success is also difficult to clone. Most companies see successful experiences but do not see the deep reasons behind their success. So, where are the key points for the store's success?

Many second-tier and third-tier cities’ hardware companies have started to turn to domestic sales, began to pay attention to the domestic market, plan to do a good job of branding, and firmly take the road to brand development. This has caused a lot of changes in the demand for talent. This is a platform for private enterprises that depends on strength rather than on relationship. It will promote social progress and make the opportunities in the second and third tier cities more fair and more respectful of rights. It is expected that more and more private enterprises will create more markets for white-collar workers that do not "smash up"!

Not long ago, several veterans of hardware locks were confronted with the issue of branding and channel diversification. Industry analysts believe that the new trend of the Chinese hardware industry is becoming more and more obvious. The circulation pattern of the Chinese hardware industry is undergoing profound and drastic changes. In recent years and in the coming period, it should be mainly in circulation and The terminal channels are operating in a state of mutual operation. The traditional channels still play an important role and play a leading role in the secondary and tertiary markets.

Distribution channels tend to be flattened, and some new hardware malls and large markets have emerged. Some operators and large distributors have also established their own brands, conflicting with retail strategies of enterprises, and the traditional channels of the industry are becoming diversified and functionalized. The rapid development trend.