Since the Copenhagen World Climate Conference December 7, 2009, "low carbon" has become an important topic of domestic industry had explored. From March 2010 furniture (Related Topics: Furniture joined) to see the show, "low carbon" is becoming the major companies competing investment "magic." At this moment, all major businesses do not want to earn their own bucket of gold under a low-carbon mask. Facing the cries of the industry, what is " low carbon " ? What kind of furniture is " low carbon " ? With which brands can you taste the sweetness of " low carbon " ? But it has become the biggest headache for furniture dealers. This reporter interviewed Mr. Cao Hongfu, vice chairman of the China Brand Planning Alliance, director of the Home Furnishing Committee, and a senior brand expert. He gave some opinions on how low-carbon dealers can grasp the new round of wealth. Understand the nature of low carbon In everyone's talkative discussions, low carbon has become a topic that the furniture industry has to pay attention to. However, when communicating with many dealer partners, we found such a hot topic, but everyone understood differently. Mr. Cao Hongfu, a lifelong brand consultant and a director of Junye Furniture Brand Operations at 367 Zhiye Alliance, said, " To understand what low-carbon is? First of all, from the perspective of the Copenhagen Conference, the global climate has changed dramatically in recent years, and the root cause It is because the content of carbon dioxide in the atmosphere is getting higher and higher. In the face of this phenomenon, the purpose of holding the Copenhagen World Climate Conference is to appeal to the world to attract high attention and reduce carbon dioxide emissions from their own lives. It is not difficult to see that low carbon is so important The fundamental benefits of human sustainable development range from energy saving and emission reduction in daily life. To return to the real business system, low carbon is actually a concept of pursuing green life, a consciousness of illusion protection, and more important to society A responsibility for development. "This shows that low-carbon is an untouchable idea, not a material manifestation of anyone selling or representing quality. Only by fundamentally recognizing low-carbon, can we not be blinded by " we are low-carbon furniture " . Seeing here, dealer friends will feel that since low-carbon cannot become a material, any of us will choose a suitable furniture brand in the future environment of low-carbon economy.  Four strokes to enter low-carbon business As a distributor, if you choose a brand and a different consumer to buy a product, the consumer's wrong choice of a product will at most affect the interests of the family. However, if the dealer chooses a wrong brand, it may affect a villager. Furniture products and daily life are more closely related, so here I also appeal to the majority of dealer friends to choose a brand with a high sense of responsibility, and do not choose which inferior products due to temporary interests. Only the sellers do not choose inferior products, and those manufacturing enterprises that profit from inferior products can only do their own thing. Facing the critical moment when the " formaldehyde door " is staged frequently and low-carbon has attracted much attention, Mr. Cao Hongfu, a senior brand expert, believes that dealers should choose the future based on the idea of ​​selecting the boss first, looking at the enterprise, then selecting the product, and then setting the brand. The development of furniture brands. 1. Choose a boss, not young or old. We often say that running a business depends on the boss's thinking. As a dealer, choosing a brand with potential is the key to winning the business, so you must understand the boss of this company before choosing a brand. The ideological and moral character of the enterprise boss, dealing with others, and life style are closely connected with the enterprise management ideas. The soul of a low-carbon economy is responsibility and social awareness of the global economy. Then the sense of responsibility of the business owner determines the future development of the company in a low-carbon environment. In the process of talking with friends, someone says "there is a sense of responsibility in accordance with the owner's age and the time the business relationship," the boss can contact in my many years of working in a large number and found that a lot of thinking, realm, The average age of responsible bosses is not large. In conclusion, it is found that the sense of responsibility has a great relationship with a person's growing environment and value trend from a young age. As a furniture industry, the boss must have a sense of responsibility to improve the quality of life of the residents. He must be far-sighted, and he must not be eager for quick success. Only in this way can he pay more attention to environmental protection, energy, and sustainable development of low-carbon development, and put into practice . Second, choose enterprises, not in size. In order to make money in the enclosure industry, many companies in the furniture industry have launched several series of brands every year to become an out-of-stock enterprise. But looking at the overall situation, how many enterprises can meet the operation of the whole system ? Most of the enterprises are small in size, and the management mechanism is basically loose. Then each series of design and development, manufacturing, order processing, and after-sales service is difficult to obtain refined processing. As a result, the energy utilization rate is reduced. From this point of view, it violates the basic idea of ​​improving efficiency and saving energy in the " low carbon " . Many dealers have entered a misunderstanding, thinking that the larger the enterprise, the better the development prospects. In fact, some small and medium-sized enterprises are engaged in single-brand operations, refined management, and deep cultivation in some branch areas, which increase the degree of mechanized production capacity and work efficiency , So as to save energy such as sheet metal, hydropower, and manpower. Well, from the perspective of business operations, professional deep cultivation and fine management have already contributed to the " low-carbon " life. Only a dedicated company can have more energy to improve processing efficiency and per capita output value by improving the technical content of processing equipment, in order to reduce production cycles and save energy consumption; efficient management enhances corporate culture, enhances worker autonomy, and enhances products Culture, enhance the sense of product value, enhance channel services, and enhance customer satisfaction, in order to enhance the sense of pleasure of product contact with the crowd, and expand the social value of the brand, in order to achieve the goal of circular low-carbon life. From the perspective of market operation, dealers choose a brand with specialized operation, which can not only ensure the quality and uniformity of the operating brand, but also effectively curb the market chaos and resource waste caused by the chaotic development of many companies. This is also an effective way for dealers to participate in the construction of low-carbon life. Of course, it is also impossible to blindly pursue small enterprises. On the basis of ensuring quality, it is the only choice to choose an enterprise with perfect management, moderate scale, and special management. 3. Choose the product, not the price. The most direct product manifestation of low carbon in the furniture industry is environmental protection. Furniture products are an important part of life quality. Health and environmental protection have to arouse human attention. The topic of environmental protection is not unfamiliar in the furniture industry. Many companies also pay a lot for this. However, as the fierce market competition intensified, various costs remained high, and at the same time, many enterprise drivers entered, using some less environmentally friendly or even inferior resources, trying to win with price. In order to seek greater market space, many distributors have tried every means to find lower-priced products. As everyone knows, it is the dealer's price trend that breeds many bad products into the market. For low-carbon life, furniture dealers must first clarify that price is not the only factor that determines market share. Only by grasping more environmentally friendly and healthy products and providing consumers with a healthy and comfortable home life is the best choice for low-carbon life. . Choosing environmentally friendly products is difficult to distinguish from the surface. It is necessary to understand the manufacturer's development ideas, raw material sources, production management control, inspection and testing mechanisms and other links. For example, it is understood that Junye Furniture uses the main materials imported from Russia, such as Catalpa wood, Dabao paint, Chengfei hardware, etc., and obtains first-hand environmental performance control from the source of raw materials, coupled with strict production management and stability Technology - Global Brand Network - Talent, the control of regular inspection, random inspection and other links is still worthy of industry learning. Furniture products are closely related to people's lives, and it is the fundamental meaning of the furniture industry to strive to improve the quality of life and ensure the health of homes. When the heat in addition to environmental protection, a variety of materials to choose some wood, metal, plastic, glass, leather, fiber and other ...... convergence products, prompting prolonged period of harvesting wood material, the expansion of green area is also an important measure to support low-carbon economy. Therefore, I urge dealer friends to choose brands or terminal operations, and not to pursue price success, which is the only way for the industry to get out of the " high price, low discount " cycle. Fourth, choose a brand, not much advertising. Current industry information flow region is still fairly serious, dealers difficult to control the country as a whole industry resources, often only through the 2nd exhibition site or media advertising understanding of the brand, which is the only trade show advertising competing root cause. As a result, many brands participated in the exhibition desperately and exploded wildly, and dealers blindly believed that this brand has potential and this is a big brand. In fact, furniture products are durable consumer goods, and the bombing of temporary advertisements can only stay on the surface. To make a difference, we must plan and have steps to carry out continuous promotion and operation based on enterprise resources. However, brand operation is a systematic project, and the amount of high is not an absolute factor that determines the growth of the brand. In the face of a low-carbon economy, furniture brands should be more calm and do not blindly pursue or hype " low-carbon " , but through effective analysis, from product development, process improvement, equipment update, manufacturing control, timely dissemination, continuous Deepen the operation of serialized, standardized and process-oriented brand systems. Only by truly understanding the core value of low-carbon, improving corporate social responsibility awareness, saving energy, and improving efficiency can we truly enjoy low-carbon life. Mr. Cao Hongfu, Director of Junye Furniture Brand Operations, believes that the furniture industry is facing a low-carbon opportunity and a rigorous test. In the face of low carbon, furniture dealers have a heavy responsibility. As a bridge between products and users, we must train a high sense of responsibility and strangle all behaviors that violate the low-carbon concept in the cradle, so that more people can be allowed. Enjoy the joy of low-carbon life. To achieve a low-carbon life is not what a person or an enterprise can achieve. Only by thoroughly understanding the meaning and essence of low-carbon can low-carbon grow in the furniture industry. Only through the mutual promotion and effective control of raw material suppliers, product manufacturers, distributors, and consumers can the situation of mutual restraint and auxiliary development be the healthy development of the furniture industry.  Undercut Anchor,Undercut Anchor Bolt For Marble,Stainless Steel Undercut Anchor,Undercut Anchor Bolt For Curtain Wall Taizhou Fengye Metal Products Co., Ltd. , https://www.fyhandware.com