[Marketing lecture hall] Salesperson handles price objection and practical countermeasures

Abstract Any salesperson may encounter price objections raised by customers during the sales process. Many of them say that their products are too expensive and not competitive, and they blame this for not selling them. In fact, price objection is just the verbal of the customer...
Any salesperson may encounter price objections raised by customers during the sales process. Many of them say that their products are too expensive and not competitive, and they blame it for not selling them. In fact, the price objection is only the customer's mantra, the customer's intention is why your product value is so much money, I hope you explain it. The price is not the absolute factor of the customer's purchase, the value is the absolute factor. Generally speaking, products that are not necessarily expensive are not bought, and products that are not necessarily low in price must be bought. The key is the value of the product.
Therefore, it is particularly important to deal with price objections. Then, how to deal with smart countermeasures is a must for a good salesperson. What I often share with the trainees in the training is: "The most important thing for sales is not to sell products, but to sell sincerity and sell word of mouth." So the salesman’s processing ability and service and attitude to customers in every sales step are It is especially important. In the last issue of the article, we have already talked about the terminal bargaining skills. In this issue, we will look at how the customer psychology should handle it, and the customer will be more acceptable.

Let customers understand the difference between price and value
When the customer proposes that the price of the product cannot be accepted, the salesperson must learn to use the value-to-price to let the customer know the difference between the price and the value. For example, the same bottle of pure water, why customers buy 2 yuan in a small shop on the street, but 10 yuan in a five-star hotel? By the same token, why the price difference between a five-star hotel and a residential hotel is so different is because the service is different in comfort, which means that there must be a difference between price and value. Another example is why many well-known brands sell cars at such high prices, but there are still many customers who are willing to buy them? Because the quality of well-known brands is very good, and has good after-sales service, more importantly, it is a symbol of success and honor, so customers do not care about the price. The customer is concerned with the value of the brand rather than the price. Salespeople must try to make customers understand that the value of the product is far more important to the customer than the price. Sales people should keep in mind that the price is not absolute, but should focus on value, this is the right choice.

Try to prove the reasonableness of the price of the product
If the customer thinks that the price of the competitor's product is reasonable and your price is too high, you should try to prove the reason for the different price and prove the reasonableness of the price of your product, such as the competitor is bigger or smaller than the company. If the customer wants to buy a cheap product instead of the product recommended by the salesperson, the salesperson should try to compare the two products to prove that their product can bring special benefits to the customer. If the customer says that the purchase of similar products in the past is not the price, the implication is that the price is not satisfied. The salesperson should be sincere and truth-seeking to tell the customer that the company is not raising the price separately, and the adjustment is due to the improvement of product quality, function improvement, raw material price increase, Purchase price increases, etc.

Using the advantage comparison method to deal with customer price objections
In the process of purchasing products, customers often compare the price of products with the prices of similar products of other manufacturers and raise price objections. For example, "How is the price of your products so high? People's products are much cheaper than yours." In this case, the salesperson can take a comparative advantage and highlight the products of other sellers owned by the products. The advantage of making customers have to give up price dissent. Generally speaking, it is an advantage to compare the strengths of your products with the shortcomings of similar products or to adopt a demonstration method to put your own products together with inferior competitive products to perform demonstrations, so as to emphasize the advantages of their products and convince customers. The best way to handle customer price objections in comparison.

Emphasis on the advantages of handling customer price objections
When the customer objected to the price of the product, the salesperson should emphasize the advantages of the product, emphasizing “a penny, a share of goods”. Through detailed analysis of the product, the customer realizes that it is worthwhile to spend so much money. For example, a woman wants to buy a certain brand of cosmetics, but feels that the price is too high, a bit reluctant, and raises a price objection. Therefore, the salesperson said: "Miss, you don't know, this brand of cosmetics contains special biotin extracted from Ganoderma lucidum, white fungus, velvet antler, which has the special effect of regulating and improving the metabolism of skin tissue cells. Therefore, it can eliminate wrinkles. It makes the rough skin delicate and can achieve the purpose of beauty. Moreover, it is used in a small amount, only once a day, suitable for any type of skin. One set can be used for half a year." Female customers listened to this In a detailed explanation, the price objection in my heart disappeared.

Don't just cut prices
When a customer raises a price objection, the price cut is not a panacea, because even if the product with a cost price of 300 yuan is sold to the customer at a price of 150 yuan, the customer will still think that you have earned his money. For example, the following case:
Customer: "Is this jewelry only 10% off? You can buy me 20% off and I will buy it!"
Sales staff: "It is our biggest concession to make a 10% discount, because the material of this jewelry is very good, its clarity, cut and design are unique, limited edition, which is already worth the money. !"
Customer: "Take a 20% discount, I will buy it now!"
Salesperson: "Look at you really like this jewelry, just give it to you!"
Customer: "Actually, you still have a lot of money!"
It can be seen that when the customer disagrees with the price, no matter how the salesperson emphasizes the discount and the profit, the customer will never believe that this is a fact, and still believe that the merchant is making money and never losing money. Therefore, the salesperson cannot establish the customer's loyalty on the price, and the quality of the application product and the quality service to attract the customer.
Therefore, through the above countermeasures that I share for you, it can be seen that if the expected price proposed by the customer is almost the same as the price of the product, the salesperson can strengthen the desire of the customer to purchase by strengthening the value of the product, thereby achieving the final sale; If the customer's expected price differs greatly from the price of the product, it means that the customer may not have the willingness to purchase, or the salesperson's product description does not cut the customer's needs. At this time, the salesperson should remember to be friends with the customer and continue to pave the way for the next business. Therefore, dealing with price objections is not as unsatisfactory as many sales people think. Starting with the quality and value of the products, we will use the sincere heart to eliminate the concerns of the customers and achieve further sales.

Farmhouse Sinks

As one of the most important components of the kitchen, the sink is more than just a basin you use to clean your dishes, it`s often a focal point of the room itself. And being a focal point of the [heart of your home," it`s always a good idea to choose a sink that complements your unique style and decor of your home.


Also known as an apron sink, a farmhouse-style sink features a deep basin and an exposed front that sits flush with your cabinets and countertops. With a touch of country charm, this type of sink offers a number of functional benefits that make it a great choice for many kitchens.


The Pros:

Here are some of the most prevelant benefits you can expect from a farm style sink.

Extra Capacity:

The additional width and depth of these sinks allows plenty of room for soaking dishes, large pots and pans, and other hard-to-clean items, such as grill grates, stock pots, and baking sheets. Because apron sinks are located in a forward orientation relative to the countertops and cabinets, it's also easier to lift heavier items in and out of the sink.

More Versatility:

Typically, a farmhouse sink won`t include pre-drilled holes for a faucet. While this may seem like a bad thing on the surface, this actually provides homeowners with a bit more flexibility in choosing the best faucet for their needs.

In most cases, the faucet will be installed on the countertop directly behind the sink, but this gives you the option to install the faucet wherever works best for your kitchen. Or, perhaps you love the faucet you currently own, and just want to upgrade the sink.

Alluring Appearance:

Let`s be honest here. The "look" of a farmhouse sink is probably one of the driving factors as to why you`re interested in owning one. The extra capacity is just an added convenience. But, there`s no denying that it creates a natural focal point in an area of your home where you spent quite a bit of time.

Lots of Options to Choose From:

As you can see from the list above, farmhouse sinks are available in a wide variety of materials, colors and finishes. This makes it incredibly easy to find one that complements the style of your kitchen, and blend right into the cabinetry and other appliances in this space.


Farmhouse Sinks,Top Mount Farm Sink,Modern Farmhouse Sink,Stainless Farmhouse Sink

Guangdong Huayou Hardware Products Co.,Ltd , https://www.gudsink.com