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On December 3, 2002, China's bid to host the 2010 Shanghai World Expo was a success, which made Shanghai's urban construction enter a critical period. The challenging large-scale project of the World Expo has brought significant historical opportunities for the development of Shanghai's economy, the rise of international metropolises, the strategic improvement of Shanghai and the driving of market demand. At present, Shanghai has become the largest consumer market and the largest production base of Chinese stone. Actually, China's hosting of the 2010 Shanghai World Expo is a once-in-a-lifetime development opportunity for Shanghai and even China's stone. It will become the bridge and link of China and Shanghai stone to the world, strengthen international cooperation and serve the whole country while stimulating the development of the stone market. .
First, the Shanghai World Expo has brought a once-in-a-lifetime opportunity for the development of the Shanghai stone industry and market.
As we all know, the World Expo is a global event that shows the social, economic, cultural, scientific and technological achievements and development prospects of all countries in the world. It has the reputation of the economic Olympics and is an exhibition with great influence, long duration and highest level in the world today. In the past, only the economic metropolises of developed countries were qualified to hold, such as Britain, France, the United States, Germany, Japan, Italy and other developed countries in Europe and the United States have been held, which has effectively promoted the country's long-term economic prosperity. The Expo has both a first-mover effect and a follow-up effect, which will have a wide-ranging impact on industrial development, urban planning, infrastructure, and ecological effects. The Expo will promote Shanghai to accelerate the construction of a modern infrastructure system and comprehensively improve the quality of the urban ecological environment. We can speculate that the 70 million visitors to the 2010 World Expo will greatly increase the traffic load on Shanghai and impose higher requirements on municipal infrastructure. Therefore, Shanghai is stepping up its new round of infrastructure upgrades and expansion. With the aim of establishing new advantages in the development of a hard environment, they focus on hub-type, functional, networked infrastructure and ecological environment construction, and comprehensively construct a modern infrastructure system and a good ecological system to enhance the city's agglomeration and radiation functions. Provide solid support. In particular, it is necessary to build an international shipping center as a breakthrough to promote the construction of the “three ports and three networksâ€, so that the Yangshan deep-water port should be basically built into the Northeast Asian international shipping center. Pudong International Airport should further improve the hub function and initially establish international aviation in the Asia-Pacific region. The status of the hub port forms an integrated transportation system that links the world, serves the whole country, and coordinates urban and rural areas, and a relatively complete framework of municipal facilities. The comprehensive development of the two banks of the Huangpu River will also take the construction of the World Expo as a highlight, and in accordance with the requirements of the “100-year plan and the century-class boutiqueâ€, the Huangpu River will become a beautiful landscape of the Shanghai city. Focusing on the city's Bo Park, speeding up the planning and construction of urban and inter-city rail transit networks, especially the passenger dedicated line network, focusing on the inter-connection, coordination and inter-city rail transit lines between urban rail transit lines, so that the city's Intercity rail transit can not only solve a large number of passenger outflow problems during the World Expo, but also further promote the economic development of the Yangtze River Delta region. Of course, the realization of all these grand blueprints requires the construction of a special city stone market as a strong backing. Therefore, the 2010 Shanghai World Expo is a once-in-a-lifetime development opportunity for the stone industry in Shanghai and even China. Specifically, there are mainly the following aspects:
The world's largest stone consumer market, Shanghai opportunities and challenges coexist
First of all, the 2010 Shanghai World Expo created a rare opportunity for the accelerated expansion of the Shanghai stone market, objectively promoting the further prosperity of the Shanghai stone market.
The 2010 Shanghai World Expo will undoubtedly promote Shanghai's progress with the times, further optimize the urban layout, integrate the infrastructure, beautify the urban environment, and comprehensively improve the ecological quality of the urban environment. In the next ten years, Shanghai will build four centers of international economy, finance, trade and shipping. The pace of construction will be greatly accelerated, the level of urban construction and comprehensive competitiveness will continue to improve, especially the new pattern of Shanghai's international metropolis development. It will promote Shanghai to accelerate the construction of a modern infrastructure system, which will lead to the development of the building and building materials decoration industry, which will promote the prosperity of the Shanghai stone market, and the prosperity of the Shanghai stone market will bring about the expansion of the capacity of the Shanghai stone market. Practice in the past two years is the best example. According to the incomplete statistics of the Shanghai Stone Industry Association, under the impetus of the World Expo, the consumption of stone works in 2002 exceeded 20 million square meters, with a total value of about 6 billion yuan. In 2003, the annual use of stone plates reached 25 million square meters, equivalent to a weight of 2.4 million tons, an increase of 2.5%, of which domestic stone accounted for 70%. Shanghai stone market is extremely hot, stone market expansion speed is extremely fast, capacity is large, trading is active, and there is great potential. In the first half of this year, Shanghai stone economy showed a good start. According to the author's recent visit and inquiries about the representative stone enterprises in Shanghai, 78.2% of the enterprises have increased sales in the first half of the year. The export of marble slabs and granite slabs increased by 10.1% and 28.5% respectively, and the export of marble slabs and granite slabs increased year-on-year. They increased by 22.67% and 24.75% respectively. These figures show that the World Expo has promoted the prosperity of the Shanghai stone market. It is foreseeable that the market capacity will gradually increase in the future, and the market trading activity has already appeared. Judging from the statistics, in the first half of 2004, the relationship between supply and demand in the Shanghai stone market has undergone major changes. Although the national macro-control has brought some influence, the price of stone products has risen, and the momentum of market transactions has not changed steadily. It is estimated that the market scale of Shanghai stone industry will grow steadily at a rate of 20% every year for the next 6 years.
Secondly, the 2010 Shanghai World Expo created a rare opportunity for the improvement of the basic functions of supply and demand in the Shanghai stone market, objectively strengthening the radiation function of the Shanghai stone market.
In the next ten years, Shanghai will build four centers of international economy, finance, trade and shipping. The pace of China's integration into the world economy, participation in international competition and division of labor will be greatly accelerated. The level of urban construction and comprehensive competitiveness will continue to increase, directly promoting stone. The expansion of demand, especially the formation of international metropolises, will bring about the gradual improvement of the basic functions of the Shanghai stone market. Shanghai will become a veritable stone production and consumption center, which can really promote the economic development of the Yangtze River Delta and the Yangtze River Basin, especially The prosperity of the stone market, playing a larger radiation lease. The market is mainly determined by the power of both supply and demand. Whether or not the large development can be achieved is mainly the result of the contradiction between supply and demand. From the perspective of supply, under the strong demand of the market, stone manufacturers all over the country are optimistic about Shanghai, pooling Shanghai to build factories, and there has been a basin effect. Shanghai's huge stone market has attracted stone companies at home and abroad to settle in Shanghai and expand production scale. Since 2002, there have been 136 Shanghai stone investment projects exceeding 10 million yuan, and about 200 sales with sales exceeding 20 million yuan. Shanghai has gathered a large number of large-scale stone enterprises with considerable strength and processing capacity. They are based in Shanghai and their business has spread to the economic zone of the Yangtze River Delta and the Yangtze River Basin. At present, there are more than 2,000 large and small stone enterprises in Shanghai, and there are more than 600 kinds of stone products in Shanghai. The price ranges from 80 yuan per square meter to 3,000 yuan per square meter. Among them, the top 10 domestically produced marble varieties in 2003 were: snow white, Hangzhou ash, cloud ash, brown netting, Baoxing white, black and white root, Yixing coffee, rice topaz, Quyang white and wood grain red; The top ten domestically produced granite varieties are: 603#, Shandong Baima, Rust Stone, 636#, Mongolian Black, Dabaihua, Pingdubai, Tianshanhong, Xiahong and Jinghong.
Furthermore, the 2010 Shanghai World Expo created a rare opportunity for the transformation of Shanghai's stone market hotspots and the expansion of product applications, objectively promoting the gradual expansion of the regional radius of the Shanghai stone market and the shift from the city to the rural areas.
When the delegation of the International Exhibition Bureau visited Shanghai, it reminded Shanghai when discussing the theme of the Shanghai World Expo. Now the world attaches great importance to the issue of urban-rural interaction. Shanghai is now exploring the interactive relationship between the 600 square kilometers of the central city and the city's 6,340 square kilometers. It explores the relationship between the Shanghai area and the Greater Shanghai metropolitan area, and explores the interaction between Shanghai and the surrounding rural areas and the urban and rural areas of the Yangtze River Delta. Therefore, Shanghai will focus on the overall development of urban and rural areas of 6,340 square kilometers, integrating urban layout, industrial layout and ecological layout. Strengthen agglomeration and intensification to form the necessary spatial pattern for building an international metropolis. The preparation of the World Expo will prompt Shanghai to rethink major issues such as urban and rural layout, population size, industrial structure and urban construction involved in urban and rural development planning and construction, and create a socialized, efficient industrial economy and people-oriented ecological environment for humanity. Expansion capacity. Therefore, the rural stone market in Shanghai and the Yangtze River Delta region will become increasingly prosperous and prosperous. At the same time, this year's Central Working Conference proposed to improve the rural production and living conditions and increase the income of farmers. In the future, the local government will attach great importance to the issue of urban-rural interaction. The construction of infrastructure in rural areas will continue to be strengthened around the World Expo. Funds will be significantly tilted, and the construction of rural well-off villages will be further warmed up. Cultural, recreational, sports, health care and other projects will be built. At the same time, the theme of the 2010 Shanghai World Expo is “Better City, Better Lifeâ€, which will gather the world's elites and participating countries to bring together Shanghai to visit Shanghai to build an international metropolis with real results and future prospects. Of course, the countryside in Shanghai and the Yangtze River Delta are also on the list. This will undoubtedly promote the rural infrastructure of Shanghai and the Yangtze River, beautify the environment of small towns, and comprehensively improve the ecological quality of urban and rural environment. Accelerate the pace of building a well-off society. In the next six years, the investment in the construction of small cities and towns, especially the construction of farmers' well-off society, will increase, and the level of decoration will be higher and higher. The potential of the rural stone market in Shanghai and the Yangtze River Delta is extremely large.
Finally, the Expo will provide new business opportunities for the development of Shanghai stone enterprises.
In the process of further development, Shanghai needs to promote the free flow of various economic factors, improve the level of resource allocation, foster the distribution and radiation functions of cities, improve service functions, and vigorously develop service industries. The improvement of service functions will provide a good environment for the development of the stone industry and the cultivation of the stone market. Therefore, in the process of further development, Shanghai needs to promote the free flow of various economic requirements, improve the level of resource allocation, cultivate the city's distribution and radiation functions, improve service functions, and vigorously develop the service industry. The improvement of service functions will be stone. The development of industry and the cultivation of the stone market provide a good environment. In Shanghai, due to the preparation of the 2010 World Expo, the stone meeting will also be a long-term development. It activates information communication, technical cooperation, trade exchanges, personnel exchanges and cultural exchanges between international stone materials and regions, and enhances the Shanghai stone market as a hub function, window function, distribution function and service function of the stone consumption and production center market. . During the preparation of the World Expo, the world's first-class stone exhibition companies and stone enterprises will stop in Shanghai, provide quality services and show new ideas, which will greatly promote the development of Shanghai stone industry and promote the innovation of Shanghai stone enterprise system, concept and mechanism, especially It is to promote and promote the improvement of Shanghai stone enterprise management, processing and management capabilities. At the same time, the rapid increase of capital flow, material flow, information flow and personnel flow during the World Expo is a new business opportunity for stone enterprises. Such business opportunities are a business opportunity for the development of the stone industry and the prosperity of the stone market. The preparation process of the World Expo will promote the adjustment and optimization of Shanghai's stone industry structure and industrial layout, promote the expansion of Shanghai stone enterprises' market space, promote the structural adjustment of the stone industry, especially promote the optimization and upgrading of the market and product structure, and improve the quality and service of sales services. Level, improve the management level of the enterprise. The preparation of the World Expo will also prompt Shanghai stone enterprises to further understand the ways and means of controlling business costs and improving the business environment, making Shanghai Stone Market the most international stone market in China with the most commercial opportunities, the lowest comprehensive cost, the lowest investment risk and the most dynamic. one.
Second, the Shanghai World Expo brings extremely severe challenges to the development of Shanghai's stone industry and market.
The author argues that the development of the stone industry and market in 2010 Shanghai World Expo is not only an opportunity, but also an extremely severe challenge. As we all know, the 2010 Shanghai World Expo will promote Shanghai's progress with the times, further optimize the urban layout, integrate infrastructure, beautify the urban environment, and build a new pattern of international metropolitan urban development. The formation of a new pattern urgently needs to integrate the layout of the Wanted, the industrial layout and the ecological layout, which will prompt Shanghai to rethink the major issues such as urban layout, population size, industrial structure and urban construction involved in urban development planning and construction, and build a humanized Social life, efficient industrial economy, and people-oriented ecological environment create space for development. The development of the stone industry is closely related to the prosperity of the stone market and the construction of the city. The construction of an international metropolis will inevitably require the Shanghai stone industry and structure not to be transferred by the subjective will of the people. The outstanding performance is that the Shanghai stone industry has a wide range of development speeds. Fast, but low industrial relevance, low economic efficiency, serious imbalance between industry and market structure, extremely uneconomical enterprise scale, lack of ecological stone concept, different standards implementation, slow informationization process, low management level, low international competition ability, etc. . Then, such a situation is far from the quality of the stone required by the Expo. Highlighted in:
The first is the adjustment of the Shanghai stone industry and market structure.
In 2010, the Shanghai World Expo with the theme of “Better City, Better Life†will gather people from all walks of life in the world, including political, business, cultural and media circles. They will review the lessons of human urban construction and development, bring the world's latest understanding of urban development, human progress and rich experience in creating a better life, and explore the trends and future of world urban development. The participating countries and visitors will also examine the practical achievements and future prospects of Shanghai's construction of an international metropolis, which objectively puts forward higher requirements for Shanghai stone enterprises, market structure and industrial quality. Although Shanghai's stone industry has many advantages and rapid development, it has low industrial relevance, low planting, low efficiency, backward technology and structural contradictions. At present, there are 2,000 stone enterprises in Shanghai, but there are only about 400 processing powers. Most of the stone enterprises are small enterprises. The scale is small, the technology is backward, the equipment is outdated, and the quality of personnel is low, which makes the market competition weak. The scale of Shanghai stone industry enterprises is extremely uneconomical, with a large number and wide distribution, but the scale is small, lacking the ability to withstand market storms and the ability to participate in international competition. In the market, the traditional low-grade stone products appear to be saturated or even surplus in the market, and there are still considerable gaps in the new high-grade stone products and stone products. Since last year, the demand for high-grade stone in Shanghai's infrastructure and key projects has been rising, and there has been a gap in high-quality stone in some areas, resulting in a significant increase in imports. In the first eight months of last year, only Shanghai's stone imports reached 246,800 tons, an increase of 16.6% over the same period of the previous year. For a long time in the future, the market for high-quality stone in Shanghai is very large. Relevant statistics predict that only the consumption of stone works in Shanghai in 2004 (including the consumption of various profiles, stone carvings, stone carvings, special stones, engineering stones, garden stones) will be based on 25 million square meters in 2003. It reached 2850-3200 square meters, an increase of about 20%. The ratio of sheet to other stone materials is also changing. In the past, the single sheet-based structure has basically stopped growing, while other stone materials are developing in a fast-growing direction. Product structure adjustment is imperative. In addition, the cost of the product is too high. This is related to the level of science and technology development in China, the quality of management, and the characteristics of stone itself. It is caused by the need to cut, cut, grind and other process technologies in the mining and processing of stone materials, which consumes a lot of electric energy and the rise of materials.
The second is how to use modern information technology to transform the traditional stone industry, build "digital stone" and take the road of new industrialization.
The Expo will promote Shanghai's urban management to a new level under the support of information technology. In the information age, a successful and wonderful World Expo should be reflected in the convenience of the extensive penetration of information technology to visitors, and the quality of services provided to exhibiting countries for exhibitions and exhibitions should also be reflected in the exhibition methods of countries around the world. Application of information technology. In 2010, a large number of people and logistics will inevitably bring about a convenient and convenient bank card system, a unified e-government network platform, an “electronic port†and a logistics information platform. It is necessary to popularize urban geographic information system applications in Shanghai and accelerate the construction of cities. Emergency command information system and intelligent transportation system accelerate the informationization of social public services, improve the level of modernization and scientific management of urban management, and effectively control and manage population and transportation. Improve the level of public security, deal with emergencies and emergencies in a timely and effective manner, and ensure that all subsystems within the city operate efficiently and harmoniously. In addition, the business opportunities of the World Expo under the guidance of the new concept will also greatly promote the wide application of information technology in all walks of life in the city. This has brought challenges to the development of information technology in Shanghai. Promoting industrialization with information technology will definitely drive the Shanghai stone market and promote the optimization and upgrading of the Shanghai stone industry. At the same time, the use of information technology to transform the traditional stone industry laid the foundation for the Shanghai stone industry to become stronger and stronger and participate in international competition. It goes without saying that it also sounded the alarm for Shanghai stone enterprises. At present, the degree of informatization of Shanghai stone enterprises is still relatively low, and it is also constrained by bottlenecks of understanding, capital, technology, software, talents, and management. The informationization process is slow and has been stagnant. As a result, the operating mechanism of Shanghai stone enterprises is not flexible enough, lacking effective market information channels, reflecting the slow changes in the supply and demand relationship in the international market, and lacking the composite foreign trade management talents who are familiar with information technology and the rules of the World Trade Organization. From the stone product itself, the large amount of weight is a large raw material property, the technical content of the product is low, the added value is low, and the lack of information leads to the obsolescence of the variety of colors and the rapid changes in the international market, so the international market The competitiveness is also low. At present, China's block material output has reached 15 million cubic meters. Calculated according to the available 85%, it should create a value of 150 billion yuan, but in fact only 700-80 billion yuan. This is mainly due to the lack of information, resulting in low product quality, low quality, short use period, and low level of deep processing. There are also problems in this area in Shanghai. The most crucial thing in Shanghai is how to use modern information technology to transform the traditional stone industry and take the road of new industrialization.
Finally, for the moment, Shanghai's service function as a central city is still incomplete.
For example, Shanghai is not enough to attract international tourists, international business people and international talents. Due to objective factors, Shanghai is also difficult to play an important role in the global circulation of money capital. In logistics and trade, silly girls still There is still a gap between container and air cargo throughput and commercial retail sales from real international cities; the status of Shanghai's information center has not yet been established; Shanghai's technology introduction and exports account for only a small share of global technology trade. This also limits the development of Shanghai stone enterprises to a certain extent, and limits the space for international trade and technical crafts and talent exchanges of Shanghai stone enterprises.
3. The bright prospects and countermeasures brought by Shanghai World Expo to the development of Shanghai stone industry and market
At present, the cumulative consumption of stone per capita in China is only 1/2 of that of developed countries. As a developing country, the sustainable development of China's national economy needs to maintain a large scale of construction. Large-scale housing construction and infrastructure construction require the leading products of building decoration materials - stone will have greater development in the next 20 years, China's stone demand in 2010 will reach 230 million square meters. According to international authoritative data, by 2005, the world's stone usage will reach 868 million square meters, and the total amount of raw materials needed will be about 80 million tons. By 2010, the amount of stone used will reach 1.2 billion square meters, and the total amount of required materials is 10,800. Ten thousand tons. Recently, the trend of the development of the world stone industry is: the production of stone in industrialized countries has declined year by year in recent years, the output of stone in developing countries has gradually increased, and there is a trend of exporting stone from developing countries to developed countries. The stone production center is gradually developing. State transfer. Due to China's large population, vast territory, and rapid economic development, urban and rural construction and infrastructure require a large amount of stone. Such a large amount of stone demand cannot be exported from abroad, and must be provided domestically, and it is necessary to export stone to some countries. Insiders analyzed that after Shanghai's bid to host the 2010 World Expo, a large number of infrastructure projects such as real estate, stadiums and roads will continue to increase the demand and consumption of stone sheets in the next few years. Therefore, Shanghai stone industry has huge development space and broad market prospects. Faced with such a good market environment, Shanghai stone industry must seize the opportunity, leapfrog development, and unswervingly follow the path of new industrialization. The author believes that the following countermeasures should be taken:
First, research and development of high-tech, improve stone quality, and build a green industry.
First of all, the use of new technologies, new methods, new processes, new equipment, learning from foreign stone industry product quality and process control strategies, take resolute measures to improve the quality of mining blocks, to control stone production and improve stone quality. Strengthening the sustainable development of the stone industry in both production and application areas. Resolutely implement the guiding ideology of quality first, and would rather sacrifice a little bit of production to meet the various needs of improving the quality of stone products. Strictly control and eliminate low and inferior stone. Promote stone enterprises to adopt a series of new measures in optimizing stone design, cutting, cutting, grinding, polishing and other processes, so that China's stone quality has reached the international advanced level, laying the foundation for the production and export of various high-quality stone industrial products; encouraging the development of new stone materials And the production of special stone. For example, the natural stone ultra-thin plate has the characteristics of low volume, light weight, natural pattern, sturdy and durable, etc. It has the advantages of low radioactivity, uniform water absorption, corrosion resistance, wind resistance, solid durability, natural color and anti-pollution and easy cleaning. It is recognized that green building materials and accessories in the 21st century should be vigorously developed.
The second is to transform the traditional stone industry with modern information technology, build a "digital stone", and take a new road to industrialization.
The Expo will definitely promote the application of information technology in Shanghai stone enterprises and the information infrastructure of the stone industry. Therefore, stone enterprises should take this opportunity to accelerate the pace of enterprise informationization, engage in e-commerce, conduct online transactions, control business costs, and initially construct “digitalâ€. The basic framework of “stone†lays the foundation for participating in international competition. It is necessary to implement modern information technology means to improve the marketing level of enterprises, control business costs, and further accelerate the construction of the three major projects of marketing department, marketing team and sales network, market-oriented, actively respond to market changes, grasp the laws and trends of market changes, and accelerate The pace of marketing innovation, the company's management advantages and quality product quality and service Yongping to consolidate the market and expand the market.
Furthermore, it is to integrate stone resources and gradually realize the economies of scale of the Shanghai stone industry.
If we are market-oriented in the process of structural adjustment and upgrading, and take the resource allocation of the entire Shanghai region and even the Yangtze River Delta and the Yangtze River Basin economic zone as the starting point, we will voluntarily integrate your stone and gradually realize the economies of scale of the Shanghai stone industry. Forming a large enterprise group and forming a strong joint fleet can be in a favorable position in international competition. At the same time, we must invigorate small and medium-sized stone enterprises, and through the reform of property rights and shareholding system, they will develop in the market competition. At present, it is ripe to adjust the production layout with the national industrial policy and curb the phenomenon of “flower flower†everywhere. Special emphasis should be placed on supporting, nurturing and strengthening a group of large-scale enterprise groups that have the ability to invest, have a leading role in the industry, have a guiding role in the market, and have a competitive role in foreign capital, and play an important role in the restructuring of the Shanghai stone industry.
Finally, we must correctly understand and respond to the challenges, accelerate the development of Shanghai's stone industry and the structural adjustment of the stone market.
Shanghai Stone must actively solve the contradictions and problems in the adjustment of the stone industry. It is market-oriented, focusing on the production of high-grade stone new products and stone products, speeding up the development of advanced mining and processing technology, and handling new production capacity and total The relationship between quantity balance, adhere to the combination of development and elimination, to accelerate the development of advanced technology to promote the elimination of backward technology, through continuous optimization of the technical structure of the stone industry, industrial structure, and ultimately optimize the structure of the Shanghai stone market.
The world's largest stone consumer market, Shanghai opportunities and challenges coexist
Opportunities and challenges brought by the 2010 World Expo to the Shanghai stone market