Top 10 Marketing Events in Coating Industry in 2011

Perhaps a few years ago, the home decoration talked about paint brands. Everybody thought of the foreign brands Nippon and Dulux. However, if we ask this question again, the answer will become rich and substantial. After years of development, a large number of excellent paint brands have emerged in China, such as China Resources, Carrie, Mei Tushi, Garbo, Three Trees, 3A Green Paint, and Bauhinia Brands. The trend quickly rose. In 2011, under the country's steadfast property control policies, many related home improvement industries were very chilly, or performance growth slowed down or sales declined, and they complained that the days were too bad. In the same year, the brand marketing of the coatings industry became increasingly fierce. Various marketing methods emerged in an endless stream. The following is an inventory of the marketing events of the year for readers.

Carrizo Paints: Weibo Marketing and Terminal Promotion Combine Visible Marketing Power In early 2011, while the paint industry was still heavily bombarded by major traditional media, Galeries Paint succeeded in creating another blue ocean, aiming at online marketing and precise delivery. Baidu, Sohu and other professional home portals advertising, targeting emerging microblogging carriers for the marketing platform, outperform E era. Carriz made online activities around the line for "Love for Love" series, and attracted more than 900,000 netizens to participate in the "Networking & End-to-End Activities for Love Apple Tree IPAD, Diamond, etc." campaign. The “For love tree planting” boom has become one of the highest and most powerful activities on the Internet. Many winning netizens have also sent out the awards sent by Carlsberg Paint through Weibo, making Galilee paint high-end reputation viral. General communication.

Afterwards, Carlisle Paint's "Love for Color" terminal network activity is hot, and end consumers can purchase a product with a price of over 1,000 yuan at Lakshine Gallery or Galeries Paint Shop to get a series of luxury awards, and "for love. "Trees" are different, and the "Love for Color" campaign is divided into three small themes: "Love speaks out loudly", "Test your color is appropriate", and "Sweet life and story". A small theme request, share sweet love stories, happy home life and share with three friends, have access to Sony 32-inch LCD TVs and so on. The third quarter of "building for love" microblogging network and terminal linkage activities are in hot pursuit.

As the first micro-blog of the paint brand, Garrison has more than 160,000 official Weibo fans. At the same time, through the “Love for Love” campaign, Garrys publishes terminal promotional information on the Internet, bringing end-users to the online platform, and achieving sticky marketing goals of precision marketing, word-of-mouth marketing, and viral marketing. Today, Carlisle's official microblogging operation is well-functioning, bringing interesting content sharing, home-color matching solutions and the latest action of the Carlisle Paint Company to fans every day. In addition, the active interaction of the official Weibo has attracted many fans onlookers, and Carlisle paints microblogging marketing to become a painter.

Carlsbad Paint Official Weibo Active Index: ★★★★★

Marketing influence: ★★★★★

Overall assessment: 10 points Reason for selection: Weibo marketing is not new, but it can continue to operate well. The official Weibo attracts fans' long-term attention and deepens the fans' impression of the brand reputation. This is the essence and the essence of the company. The quarterly online activities are presented in the form of microblogs and are consistent with the offline offline promotional activities. They are intended to precipitate customers through Weibo, cultivate their decoration spending habits, and present a variety of fashionable online prizes through a series of microblog events. Instilling the high-end image of the Carlsberg brand achieves the goals of precision marketing, word-of-mouth marketing and viral marketing.

Mei Tushi: Continuing to join hands with Jiang Wenli to open the “happiness” year. In 2011, James Tu continued to serve as spokesperson for the re-signing of James Tu, which opened a strong start to happiness agents. The happiness propaganda throughout the year. A few days ago, the United States Tushi grand launched the positioning of high-end white bamboo charcoal healthy star wall paint, implementation of brand image promotion strategy. The specially added white bamboo charcoal composition is formed by 800 degree high temperature anaerobic distillation, and the carbon molecular purity is high. The comprehensive performance is better than that of ordinary bamboo charcoal, and the adsorption purification effect is stronger than that of ordinary bamboo charcoal coating products. At the same time, Mei Tushi specializes in the development of "black and white bamboo charcoal and bamboo charcoal contrast" experience materials, convincing consumers with the obvious visual contrast effect. In addition, its innovative "natural microcirculation system" creates a safe and healthy living space through four steps of "1 adsorption-2 purification-3 release-4 balance" to meet consumer demand for high quality of life. Since the launch of the new product, Mei Tushi's "White Bamboo Charcoal" health star wall paint has been widely used for publicity, and the "white bamboo charcoal" has been recognized and accepted by consumers and also helped Tuoshi.

Active Index: ★★★★

Marketing influence: ★★★★★

Comprehensive assessment: 9 points