Purchasing power is getting stronger Walking on the Nanjing Road in Shanghai, although the flow of people is still woven, it has not felt the previous heyday. In recent years, due to rapid municipal construction in other provincial cities (including some second- and third-tier cities), many cities have also opened pedestrian streets in the central area of ​​the city, but they are also gathering businessmen and crowds. This phenomenon shows that China's urban construction has reached A new stage. The scale of cities around the world is developing rapidly. The difference between the central city and the second and third tier cities is weakening. The purchasing power of the primary and secondary markets has greatly improved. This fact shows that the importance of the regional market is increasing. During the period when the cabinet market is gradually transitioning to refined marketing, some strong brands have increased their investment in the second and third-tier markets. It is understood that in some small cities at the prefecture-level level, the sales of cabinets of a brand reach more than 10 million yuan, and the market returns are very impressive. These facts send a strong signal: the regional market will be an important strategic bargaining chip for the next cabinet brand competition. Regional brand operation characteristics The operating characteristics of regional markets are generally similar to those of central cities. In the information age, the audience's perception of fashion trends is almost in sync with that of big cities. Compared with the rational consumption and personalization of central cities, regional markets still generally have the phenomenon of comparing and following. From this perspective, the brand awareness of the regional market may be stronger than that of the central city; but for foreign brands, the overall regional market is not as large as the first-tier cities and central cities, because the population base is small, so the per capita cost of advertising investment may The increase, coupled with the uncertainty in the choice of media in the regional market, has made it difficult for these regional brands to operate. In addition, such as the convenience of logistics is not as good as that of central cities, there are problems in the customized delivery period of cabinet products, which are the problems faced by regional market chain brands in doing well in brand services. Advantages and disadvantages analysis Facing the invasion of foreign brands and feeling the increasingly severe competitive environment, local brands have a sense of crisis in the future. Compared with the aggressiveness of foreign brands and the entry of mercury stores, local brands actually have their own comparative advantages. For example, the local geographical advantage of the hometown, the communication advantage of the interpersonal relationship, the timeliness of the customized operation process, the speed of after-sales service, etc., these are not easy for foreign brands to do. NINGBO DURREX PUMPS CO.,LTD , https://www.durrexlobepump.com
How to establish a solid market and consumption space for local brands in the cabinet industry
For more furniture information , go to http://news.gojiaju.com/
                                      Welcome to provide news interview clues Advertising / News Hotline Turn 8004
How to establish a solid market and consumption space for local brands in the cabinet industry
Despite the doubts about the prospects, the overall market feels very good, and the cabinet companies have confidence in the market.